Hillary's Cry: Wouldn't Advise It

A couple of clients asked me today what I thought, from a PR not a political perspective, about Hillary Clinton tearing up during a campaign stop last night.

The short answer – I wouldn’t have advised it and wouldn’t have felt good about it if she had been my client.

At this point in the campaign, candidates are being judged on how “Presidential” they appear. I think Americans want their President moved to tears, say, after a terrorist attack – not when they are falling behind in the polls.