And so Dick Purtan does it again. At a time when many consider radio the proverbial “step child” to other major media, he goes out and raises more than $2 million during his annual radiothon for the Salvation Army—his last before officially retiring March 26th.
Though the dollars raised are staggering—record breaking and virtually unheard of for a local radio broadcast of this type—and ensure help to the needy of Metro Detroit, the radiothon was also symbolic and important in many other ways. If you listened to the broadcast (or watched a portion of it live as Matt Friedman had the good fortune to do), you witnessed firsthand the love and admiration this community has for Dick Purtan as well as how much he cares about Metro Detroit and those that live here. He has been a part of the very fabric of our lives for decades; an entertainer, a role model, a philanthropic leader, a neighbor and friend.
The success of the radiothon and its talented and gentlemanly leader also underscores the live, local, community-focused power of radio—in particular when helmed by a larger than life personality. When we wake up in the morning and start our day, Dick Purtan and his “people” have been there for us. In our homes, our cars, at work he has consistently made us laugh, cry, think via the most intimate of mediums.
We won’t forget his work and hope terrestrial radio’s decision makers won’t either. The future of the medium is in their hands for better or worse and the roadmap for future success should borrow greatly from past history and the vital role genuine, talented, involved, long-standing on-air personalities play in that success.
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