I can’t let another day go by without acknowledging the great April Fool’s Day hoax perpetuated by Car & Driver last week: That Toyota had purchased the GM’s defunct Oldsmobile brand. Thanks to the Internet, the hoax spread fast, far and wide before being quickly revealed.
The magazine pulled a similar “fast one” last year—reporting that Ford planned to name the redesigned Focus: The Escort. Not to be outdone, BMW and Kia also announced suspicious news. Edgy auto site Jalopnik subsequently provided a synopsis of tomfoolery past and present.
Always refreshing to see a little communications creativity and fun in these days of industry volatility.