When Radio Is More Than Just Radio

There’s no other way to put it and we can’t stress it enough: Media is evolving, changing and you have to pay attention in order to keep up and utilize it to its fullest potential.

Case in point: Sylvan-Lake based Stone Soap Company—a Tanner Friedman client and creator of a new, patent-pending hybrid bio fuel that synthesizes vegetable or animal oil with natural gas to create a product that just might change the world (and not a moment too soon).

WWJ Newsradio 950’s Jeff Gilbert ran his story on-air today—but that’s not all. A more extensive story was posted on wwj.com; a piece that also features video that is also viewable on YouTube, for, in essence: “radiovision!”

Multi-platform. Multi-media—and radio that is a newspaper that is TV that is online. Marconi would be proud.