We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Earning the APR: A Dedication to PR Skills and Professionalism

From the earliest days of press agentry (Boston Tea Party anyone?) to the current unwavering appetite for transparent communication expected by online audiences, the public relations field has prevailed as critical to informing stakeholders and creating mutually beneficial relationships. Despite this longstanding tradition, even the most “Pollyanna” of PR professionals recognizes the field’s enduring perception … Continued

Ohio State Didn’t Get Shut Out, But Still Badly Lost At PR

There’s a saying, widely used by coaches, that I’ve used both with my family and with clients during tough times. “Adversity doesn’t build character. It reveals character.” Ohio State University, its Athletic Department and its head football coach, Urban Meyer have been challenged by recent adversity. Last night, that may have dangerously revealed Meyer’s character … Continued

The Search for Common Ground on the Gridiron

With the official kickoff to a brand new NFL season just a couple of weeks away, we appear still mired in the discussion on the national anthem. Same old controversy, different day? Perhaps. Even with each new development – most recently ESPN’s decision not to broadcast the anthem during its live Monday Night Football telecasts … Continued

Has Corporate PR Been Reduced To Gatekeeping?

Sometimes, journalists can write about PR better than many PR types. Case in point, this analysis from The Washington Post’s Steven Pearlstein. If you work in news or PR, or just have curiosity about what we do, please read it before continuing. Thank you. This piece reflects a trend we see far too often. Corporate … Continued

“Fake News” Claims Revealed As Biggest Fake Of All

While its title certainly doesn’t do anything to shed an elitist image, the new Showtime documentary series “The Fourth Estate” shows viewers, for the first time, how news is made in the unprecedented news environment that began in late January 2017. The series producers had unprecedented access to the New York Times, every day for … Continued