We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

New “Fake News” Denials Ripped From Old Playbook

When the President of the United States dismisses serious stories by established media organizations as “Fake News” (a term originally coined to describe something far different), his supporters cheer, others cringe, some roll their eyes and many don’t know what to think. But I stumbled across something in recent days that shows how this phenomenon, … Continued

Trump’s Sticks and Stones

Just hours ago, The Huntington Post reported on the latest presidential appearance, writing: “President Donald Trump on Friday became the first sitting president to address the Values Voter Summit, an event sponsored by the Family Research Council, a group known for its anti-LGBTQ views.” Today, it was not so much what Trump said as where he said it. Where is … Continued

Spicer Continues To Embarrass PR Professionals

Sean Spicer is an embarrassment to PR. He was an embarrassment in January, when in a fascist-style diatribe of propaganda, he infamously repeated his boss’ false claims. He was an embarrassment when he said, in response to a question about Syria, “You had someone as despicable as Hitler who didn’t even sink to using chemical … Continued

Kid Rock Performs A Rare PR “Never”

There are very fewer “nevers” in the PR business. One of them, at least for you, should be “never deny media credentials out of spite.” Kid Rock, scheduled to open the new Little Caesars Arena in Detroit with a string of concerts didn’t like a column in the Detroit Free Press, so he and/or his … Continued

20 Years Since Diana, At Least Local Media Has Changed

It was the Saturday of Labor Day Weekend 1997 and it quickly became an “all hands on deck” situation. I was working as a local TV news producer and I, along with virtually all of my colleagues, had to give up our holiday weekend time because of a story that was anything but local. Princess … Continued

Bullies Never Garner Loyalty

Every day, our firm generates, reviews and strategizes on developing and implementing effective communications initiatives. And while those communiqués can take many forms and be delivered through a range of platforms, the end goal is typically the same: Compel audiences to act in a way that positively affects business objectives. Call it relationship building. Call … Continued