We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

And to read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the dropbox below.

Bullies Never Garner Loyalty

Every day, our firm generates, reviews and strategizes on developing and implementing effective communications initiatives. And while those communiqués can take many forms and be delivered through a range of platforms, the end goal is typically the same: Compel audiences to act in a way that positively affects business objectives. Call it relationship building. Call … Continued

Media Companies Mess Up PR… And It Matters

Unveiling a new logo ranks high among communications challenges. Logos for established businesses contain emotion, which, upon a change, can spill into reaction, especially online in the era of social media outrage. We have worked with clients in these situations to minimize controversy and maximize explanation and context. Even then, we have prepared clients for … Continued

What, Me Worry? Radio Remains Relevant, Reach Strong.

When examining mediums to tout and those to pan, digital continues to be held up as the golden child, while radio seems forever (for lack of a better term) the step-child – seemingly on the verge of inconsequential and the brink of demise. And while turmoil regularly and publicly embroils radio giants iHeart and Cumulus, … Continued

Crain's Detroit Business Publishes Tanner Friedman Guest Column

Crain’s Detroit Business has published a guest column, authored by Tanner Friedman Co-Founder Matt Friedman. The column focuses on the retirement, after 41 years, of WBFH-FM radio station manager Pete Bowers, who gave Friedman’s communications career a start when he was a sixth-grader interested in broadcasting. Here is a link to the column, which explains … Continued

Dare Mighty Things – With The Right Approach

Always interesting and forever eventful, the Detroit Regional Chamber Mackinac Policy Conference always brings something new to the table. This year, my 22nd on the island, I had the good fortune to experience the knowledge and perspectives of our next generation, via the Chamber’s “Emerging Leaders” group – an experience both enlightening and thought provoking. … Continued