As Major League Baseball officially begins full-squad spring training it was painfully apparent today that the Houston Astros could use more media training and, more importantly, contrition and sincerity as they officially addressed their sign stealing cheating scandal in front of the media. The league, meanwhile, is not doing much better. Led by team owner … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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As the world continues to watch developments related to the coronavirus, (which has now passed the SARS death toll of 774 people worldwide in 2003), we look largely to the media for what’s new and what might be coming. And just how has news coverage been over the past several weeks? Let’s take a look. … Continued
Seeing former college basketball coach Bob Knight as a weepy old man in an on-court ceremony this weekend brings back some indelible memories that show how media in our culture has changed in recent decades and how it hasn’t. As a 21 year-old cub reporter for a radio station, I was sent to cover a … Continued
Just reading the New York Times column about U.S. Bank is a punch to the gut of anyone who works in PR, specifically media relations. A call center worker says she was fired for trying to help a customer in need (on Christmas Eve!) and the bank comes across as soulless and, well, corporate, as … Continued
There’s an old saying in broadcasting. It probably started in radio. When you get into that business, especially on the air, you need to know there are two kinds of broadcasters. Those who have been fired. And those who will be fired. Nobody reinforced the lessons about the realities of the radio business than the … Continued
With the turn of a decade and new resolutions afoot, many organizations are rolling out or enhancing their Instagram accounts in the hopes they can reach the modern-day consumer, and yet, they’re using dated strategies to populate their feeds. For your brand to stand out while users swipe up, zoom in or double tap, Preview shared … Continued