We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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MICHIGAN MOTORS FORWARD PODCAST HONORED WITH INTERNATIONAL 2020 MARCOM AWARD

Farmington Hills, Mich. – The Association of Marketing and Communication Professionals (AMCP) has awarded Tanner Friedman Strategic Communications an international 2020 MarCom Gold Award for its exemplary Michigan Motors Forward Podcast Series, in collaboration with JAG In Detroit Podcasts. MarCom Awards is an international creative competition which recognizes outstanding achievement by marketing and communication professionals. More … Continued

Social Media Right Now: “They’re All Pretty Bad.”

Any conversation about the state of social media these days calls to mind an absurd, but amusing, conversation in a classic movie. 40 years ago, in “The Blues Brothers,” characters played by comedy legends John Belushi and Dan Aykroyd chatted up characters played by music legends Aretha Franklin and Matt “Guitar” Murphy. It centered around … Continued

A Week Before The Election, There’s Unity. About TV.

It has been 20 years since NBC’s Tim Russert created a memorable moment on Election Night. Trying to help his audience make sense of electoral college math, he used a white board and markers, along with the visual and personality power of the television medium, to emphasize the “need to know” points. It made for … Continued

Are You Ready for Some Ethics? I Know I Am.

In recent days, I was honored to be asked to speak – virtually of course – to the Central Michigan University Chapter of the Public Relations Student Society of America (PRSSA). Interacting with our next generation via schools and contiguous organizations has always been one of my greatest joys. Such audiences are always interested and … Continued

President’s Doctor Gives Bad PR Medicine

The top priority in a crisis that affects the public is providing public information. For decades, our team has worked with clients in their crisis preparation, including simulations for a range of scenarios that have included hostage-taking standoffs, aviation disasters and chemical spills. Those situations mirror the illness of a U.S. President because suddenly, private … Continued