Sometimes in our social media saturated, 24-7-365 news cycle reality, a communications initiative can be put in motion too quickly. Take the case of the recent day Chick-fil-A faux pas. As the chicken sandwich war begun last summer with Popeyes prepares to re-intensify, Atlanta-based Chick-fil-A sent an email last week to many of its loyalty … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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In the PR business, there traditionally has been nothing quite like the aura of “national.” “National” agencies have portrayed themselves as superior in every respect, commanding giant staffs and fees. “National” media placements have been thought by clients to be more precious and worth more money than just about anything. I’m not here to say … Continued
The goal of the Tanner Friedman internship program is to provide student participants with a meaningful, multi-dimensional, ‘real world’ experience that will build upon their educational backgrounds and help build a foundation on which they can base a professional career. Students seeking a degree in public relations or related field are preferred, in particular those who have … Continued
When the United Auto Workers reached a tentative agreement with General Motors, news management at Detroit’s WJBK-TV Fox 2 reached out to Tanner Friedman to ask for analysis. Our insight on crisis communications and transparency is featured in a piece available via this link, describing how the union can regain trust with its members, to … Continued
I recently spoke with a large area business organization about public relations and communications. As the subject turned to social media it was apparent that many in the room were not using the medium for much more than promoting products and services, certainly not for putting forth thought leadership in their respective fields. As podcasts … Continued
Just when it seems like everything in media has changed, there’s one piece of news real estate that’s still as prized as beachfront property. The op-ed. To those who work in government affairs, it’s the brass ring – attention for their policy initiative. To the big ego, it’s a tantalizing chance to gain attention (with … Continued