We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

When PR and Ad Terrorism Crossed A Line

What happened this past week to one businessperson and community leader should never happen anywhere. Media executives and communications professionals should pay attention and agree that it crossed a line. We know that media, both traditional and social, can be powerful tools for expressing and shaping opinion. But when tactics cross over into acts of … Continued

“Fake News” Claims Revealed As Biggest Fake Of All

While its title certainly doesn’t do anything to shed an elitist image, the new Showtime documentary series “The Fourth Estate” shows viewers, for the first time, how news is made in the unprecedented news environment that began in late January 2017. The series producers had unprecedented access to the New York Times, every day for … Continued

Simon Before Senate: A Chance to Demonstrate Compassion, Humanity

Tomorrow afternoon, perhaps one of the most highly awaited Senate testimonies in recent memory is scheduled to take place with former MSU President Lou Anna Simon taking center stage. At the heart of the matter: She will be pushed repeatedly on who knew what and when in the Larry Nassar case and how his terrible … Continued

Parkland, Florida: Out of the Mouths of Babes Comes Hope

Who are the kids and who are the adults in the room? In the aftermath of last week’s school shooting in Florida, the answer to that question has become readily apparent. The horror is terrible. The outrage palpable. Our elected officials culpable. The resolve of the students and parents of Marjory Stoneman Douglas High School … Continued

MSU President’s Resignation Letter Actually Deepens Crisis

Michigan State University’s President appears to have accomplished a PR first. When can you ever remember a resignation letter worsening a crisis? Take it from someone who pays attention to such things, this is unfathomably awful. Before you read the rest of this post, please make sure you read the resignation letter here. There is … Continued