We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

“At Home With The McAllisters” Sounds, Feels Like Home

In March, Crain’s Detroit Business reporter Annalise Frank broke the news of the debut of new online streaming radio/video programming via New Media Radio. As summer progresses so too does the look and sound of shows in three different dayparts – all available live online and via the App and through podcast – including former … Continued

910AM Superstation: Balancing Controversial With Relevant

To survive, thrive and stand out from the competition, all mediums, including terrestrial radio, have to expertly position themselves like never before as unique destinations that offer true value propositions. That’s why this week’s piece on 910AM Superstation in Deadline Detroit misses the mark. A few thoughts follow. When the Kevin Adell-owned and operated station … Continued

What The World Needs Now: A Father’s View

Selflessness. When it exhibits itself it can be surprising, even foreign, although it is always welcome. I saw it yesterday as scores of volunteers based out of Detroit’s Farwell Park took to the overgrown community gardens to weed and the adjacent and littered Eight Mile Road to pick up trash during the Eight Mile Boulevard … Continued

Simon Before Senate: A Chance to Demonstrate Compassion, Humanity

Tomorrow afternoon, perhaps one of the most highly awaited Senate testimonies in recent memory is scheduled to take place with former MSU President Lou Anna Simon taking center stage. At the heart of the matter: She will be pushed repeatedly on who knew what and when in the Larry Nassar case and how his terrible … Continued

It’s Not If, But When. Are You Prepared For Crisis?

Invariably, when people ask me about Tanner Friedman or the work we are doing, the subject moves to crisis communications. After all, adversity – in the workplace, in the locker room, or after hours – continues to dominate headlines and stimulate public debate. Members of our firm are often asked to comment on high profile … Continued

Timing is Everything for Breaking Benjamin’s “Ember”

File Sharing. Unauthorized audio videos. Outright music pirating. All continue to serve as means by which consumers can secure music content without actually paying for it. One band, however, is showing particular marketing aplomb in getting its brand new album tunes into the hands of its paying fans, including understanding the dynamics of music consumption, … Continued