We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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It’s Not If, But When. Are You Prepared For Crisis?

Invariably, when people ask me about Tanner Friedman or the work we are doing, the subject moves to crisis communications. After all, adversity – in the workplace, in the locker room, or after hours – continues to dominate headlines and stimulate public debate. Members of our firm are often asked to comment on high profile … Continued

Timing is Everything for Breaking Benjamin’s “Ember”

File Sharing. Unauthorized audio videos. Outright music pirating. All continue to serve as means by which consumers can secure music content without actually paying for it. One band, however, is showing particular marketing aplomb in getting its brand new album tunes into the hands of its paying fans, including understanding the dynamics of music consumption, … Continued

Bully This: Cyber Attacks Set Bad Example

Cyberbullying is defined as: “The use of electronic communication to bully a person by sending messages of an intimidating or threatening nature.” It is out there and it is on the rise. Especially at risk, of course, are adolescents and teenagers. According to the Cyberbullying Research Center in fact, 33.8 percent of teens surveyed between … Continued

Parkland, Florida: Out of the Mouths of Babes Comes Hope

Who are the kids and who are the adults in the room? In the aftermath of last week’s school shooting in Florida, the answer to that question has become readily apparent. The horror is terrible. The outrage palpable. Our elected officials culpable. The resolve of the students and parents of Marjory Stoneman Douglas High School … Continued

Are You Ready For Some Football? You’re Far From Alone

At a time when our country can feel divided in so many ways, it is refreshing that a much anticipated event takes place each year that can be a much welcomed if not temporary respite from the every day.  Yes, it is Super Bowl Sunday and the pizza will never taste as good. The Super … Continued

Michigan State Must Still Do, Say The Right Thing

In the sad, sordid and ongoing tale of Michigan State University/Larry Nassar we are still left with far too many questions: How could something like this have happened… again? Didn’t anyone learn from Penn State? Who knew what when? And, perhaps as importantly as we shake our heads in disgust and disbelief: How could any … Continued