We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Goodbye, Print News. I Held On As Long As I Could

For the first time in my life, I no longer have a local newspaper delivered to my home. I know. What took so long? This has been a gradual weaning. In recent years, it has just been a Sunday experience. But this was the way I was raised (by readers who were raised the same … Continued

Media Layoffs Are Different This Time

If you’re looking at layoffs in the media business as some kind of “win” for your political agenda, you’re reading the wrong piece. This is an objective view of a situation that isn’t good for anyone but requires a different level of perspective than ever before. If you work in the PR business and survived … Continued

Political News: The New King Of Content

In 30 years of working in and around the media business, I don’t remember seeing anything like the seismic moves we saw in recent months with government and political journalists in Michigan. It was a reshuffling of editors and reporters that affected, at last count, seven news organizations, as movement between them led to a … Continued

It’s Not Too Late For Communicators To Step Up

Back in April, as vaccines were starting to become available to just about every adult in America, we wrote about what everyone with a platform, especially professional communicators and still-trusted local news outlets, must do in order for the coronavirus crisis to end. So how’d it go? To borrow a line from the TV Show … Continued

What Happens In Youngstown Won’t Stay In Youngstown

We’ve told you how more than 1,000 newspapers across the country have closed in the past decade. We’ve also told you how despite the fact that a Harvard researcher predicts half of newspapers that survived will last less than another decade, 71% of news consumers think the media business is healthy. There’s a big disconnect … Continued