Among the interesting finds from the Tanner Friedman office move earlier this year was two pages of notes used for a presentation about media change in October 2007. Now, ten years later, reexamining what I shared with an audience of professionals from various businesses then and comparing it with today’s environment serves as a reminder … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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Unveiling a new logo ranks high among communications challenges. Logos for established businesses contain emotion, which, upon a change, can spill into reaction, especially online in the era of social media outrage. We have worked with clients in these situations to minimize controversy and maximize explanation and context. Even then, we have prepared clients for … Continued
No one will be shocked by the front page headline of the latest issue of Wired magazine titled: “The News in Crisis.” Equally ‘yawn-able’ infographics in the accompanying article inside show (a) the decline in news jobs for all media (10% in the past 10 years) and a generation gap where only 5% of 18-29 … Continued
I don’t want to pile on. Lord knows both print and broadcast media are seeing their share of problems today. I also don’t want to come across negatively in this blog. I’m looking for solutions, suggesting a few even. That said, this week I faced a double conundrum that, unfortunately, seems endemic – customer service (or … Continued
One of the first things I learned in the PR business was “If you don’t speak for yourself, others will gladly speak for you.” Companies that have nothing to say in times of bad news will have the comment vacuum filled quickly. It was true then and even more obvious now as social media can … Continued
For anyone who cares about journalism, the news came in like two punches to the gut. First, Crain’s Detroit Business reported that the Detroit News, just one year after buying out many of its most seasoned reporters and editors, is offering buyouts to its entire editorial staff. Then later in the week, Crain’s reported that … Continued