We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Purdue Lets Football PR Crisis Simmer

Even in the sport of Big Time college football, where it feels like every play is tweeted during the game and every take is amplified afterward, there can be a bombshell story. The Detroit News had one in recent days, as the parents of University of Michigan quarterback Wilton Speight trusted reporter Angelique Chengelis with … Continued

Take a Knee. Take a Stand. Take a Moment for Contemplation

Sports. Politics. Patriotism. Three subjects where no matter what you say or opine, you are going to find great passion and disagreement. And when they overlap, as they have done in recent days, there can erupt a firestorm that can produce both dialogue and divisiveness. The former is healthy. The latter, exactly what we as … Continued

The Best PR Example In Rio Will Likely Be An Announcer

For sports fans who live near the Canadian border, we knew who Elliotte Friedman was before this week. Every once in a while, I’m asked if I’m related to him (I’m not). He’s basically the Adam Schefter of hockey on CBC. A skilled broadcaster, he’s best known for his reporting and has become a trusted … Continued

The Greatest of All Time

Long before there was, “The Great One”, there was, “The Greatest”.  An iconic figure who was arguably one of the most revered and recognizable athletes the sports world (and the world) has ever known.  Why, exactly, was that? What was it that has made Muhammad Ali such an enduring and beloved figure? And why did … Continued

America's Most-Watched Broadcaster Will Soon Be Tirico

Even in a media environment that has drastically changed, there is still room for a few stars. One of them is about to get brighter. Reports say that ESPN’s Mike Tirico, the voice and face of Monday Night Football, NBA and college basketball coverage, Major PGA events and seemingly so much more is headed to … Continued