We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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The Best PR Example In Rio Will Likely Be An Announcer

For sports fans who live near the Canadian border, we knew who Elliotte Friedman was before this week. Every once in a while, I’m asked if I’m related to him (I’m not). He’s basically the Adam Schefter of hockey on CBC. A skilled broadcaster, he’s best known for his reporting and has become a trusted … Continued

The Greatest of All Time

Long before there was, “The Great One”, there was, “The Greatest”.  An iconic figure who was arguably one of the most revered and recognizable athletes the sports world (and the world) has ever known.  Why, exactly, was that? What was it that has made Muhammad Ali such an enduring and beloved figure? And why did … Continued

America's Most-Watched Broadcaster Will Soon Be Tirico

Even in a media environment that has drastically changed, there is still room for a few stars. One of them is about to get brighter. Reports say that ESPN’s Mike Tirico, the voice and face of Monday Night Football, NBA and college basketball coverage, Major PGA events and seemingly so much more is headed to … Continued

Detroit Lions and CBS Radio Part Ways, Beg Questions

This week ended with perhaps one of the most interesting sports radio stories in recent memory as the Detroit Lions continued their off-the-field changes by announcing they will be leaving CBS Radio and 97-1 “The Ticket” for Cumulus’ Newstalk 760 WJR after the season.  A veritable ‘he said, she said’ scenario ensued bringing to the … Continued

The Way Forward Down The Ford Field

So what exactly do we want from the Detroit Lions?  A competitive team and wins of course but what else?  In reading and listening to news coverage that has included opinions from reporters, fans and players alike I would argue that what we all, collectively, want is a demonstration of emotion, a message of ownership … Continued