We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

How PR Boot Camp Paid Off

How do you develop a career niche? Sometimes it’s about having the right experience and interest and taking advantage of the right opportunity at the right time. During a recent interview for a podcast designed to take listeners inside communications, the host asked me how I, and by extension, Tanner Friedman, got started creating crisis … Continued

Who Am I and Who Should Know? A Business Imperative for Communications

Whether in times of prosperity or economic downturn, one business imperative is to continually communicate. Even if a company’s services exceed the competition’s abilities or products are positioned to better meet customer needs than anyone else’s, actual success can be elusive if the right audiences are not aware of your services and their key attributes. … Continued

WWJ Debuts New Narration for Tail Light Tales

In a major metropolitan area that has long experienced mass transit that is lacking, traffic reports have traditionally been vital in providing lone or carpooling commuters with the latest road conditions and construction delays. Changing times and technologies, however, are in turn changing the way we look at the roadways and consume information on them. … Continued

Dare Mighty Things – With The Right Approach

Always interesting and forever eventful, the Detroit Regional Chamber Mackinac Policy Conference always brings something new to the table. This year, my 22nd on the island, I had the good fortune to experience the knowledge and perspectives of our next generation, via the Chamber’s “Emerging Leaders” group – an experience both enlightening and thought provoking. … Continued

The Pros and Cons of Comic Con

In recent days I was with client “Downtown Dearborn” recounting an initiative we had successfully promoted that saw the Dearborn Symphony and the city’s Green Brain Comics join forces for a pop concert of “comic book” music.  One of the participants in the meeting said she had no idea people still read comics.  With a … Continued

Business Sustainability – The Secret’s in the Sauce

Over the past five years the Metro Detroit business community has grown at a degree not seen in literally decades, led in large part by a resurgent city center downtown where, with a nod to Dan Gilbert’s Quicken, more and more people are coming to live, work and play.  Yet, is it sustainable? On Wednesday … Continued