Whether in times of prosperity or economic downturn, one business imperative is to continually communicate. Even if a company’s services exceed the competition’s abilities or products are positioned to better meet customer needs than anyone else’s, actual success can be elusive if the right audiences are not aware of your services and their key attributes. … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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In a major metropolitan area that has long experienced mass transit that is lacking, traffic reports have traditionally been vital in providing lone or carpooling commuters with the latest road conditions and construction delays. Changing times and technologies, however, are in turn changing the way we look at the roadways and consume information on them. … Continued
Always interesting and forever eventful, the Detroit Regional Chamber Mackinac Policy Conference always brings something new to the table. This year, my 22nd on the island, I had the good fortune to experience the knowledge and perspectives of our next generation, via the Chamber’s “Emerging Leaders” group – an experience both enlightening and thought provoking. … Continued
In recent days I was with client “Downtown Dearborn” recounting an initiative we had successfully promoted that saw the Dearborn Symphony and the city’s Green Brain Comics join forces for a pop concert of “comic book” music. One of the participants in the meeting said she had no idea people still read comics. With a … Continued
Over the past five years the Metro Detroit business community has grown at a degree not seen in literally decades, led in large part by a resurgent city center downtown where, with a nod to Dan Gilbert’s Quicken, more and more people are coming to live, work and play. Yet, is it sustainable? On Wednesday … Continued
We got an email this week from a respected college professor putting together a PR conference. The question was simple, “Do you know of anybody willing to talk about being bitten by fake news?” The answer, from our end, was also simple. We don’t. That is because there is no “epidemic of fake news” in … Continued