We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Sheriff Mike Bouchard Continues to Communicate Facts, Resolve, Emotion

In the wake of terrible tragedy this week in Oxford, our collective community has been left wanting for so many things – answers, compassion, resolve, leadership, healing and so much more. Having just watched Oakland Country Sherriff Mike Bouchard’s latest press conference within the past hour on this late Saturday afternoon, I was struck once … Continued

Is Facebook Attempting To Save Face?

A corporate name change and/or a rebranding may be embarked upon for a number of reasons – including a refocused mission, updated products, and, at times, as a means by which to exert distance from adversity. This week’s announcement by CEO Mark Zuckerberg that Facebook has changed its name to Meta as it moves into … Continued

NHL Team’s Crisis Response: What To Remember

Let’s get something straight off the top: It shouldn’t take 11 years for any company to address and deal with sexual assault allegations. But considering it did take that long for the National Hockey League’s Chicago Blackhawks to learn what happened in 2010 and, today, communicate the action taken the team is taking after full … Continued

Facebook’s Terrible, Horrible, No Good, Very Bad Day

After more than 20 years of crisis communication and related activity, like media training for executives and spokespeople, including working with legal counsel to craft statements to be included in tough news stories, it was easy to cringe when watching Facebook tiptoe through a Sunday and Monday like few others. First, it was the source … Continued

Communication Causes Mask Confusion

Amid a continuing pandemic with death numbers climbing quickly and vaccination rates only rising slowly, when it comes to wearing masks, we are not only a nation divided. We are a nation confused. One of those things has to do with politics. Maybe that’s inevitable, because of our culture. But the other has to do … Continued

In A Crisis, Remember That Time Matters

In a crisis, many executives don’t know what to do. That’s fine. Even the best business experience doesn’t prepare some for situations they couldn’t even imagine before. They need help. In recent weeks, we have seen a range of responses to adversity and this feels like the right time to share some of them with … Continued