We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Crisis vs Resolution: Leadership, Credibility, Communication Key

As I watch in horror the terrible events in Minnesota and the on-going unrest there, I cannot help, as a crisis communications consultant, shaking my head at how decency and the very basic tenets of adversity management are being totally ignored and even thrown out the window.  In order to not be summarily dismissed by … Continued

Local News In Crisis: Admitting It Is The First Step

They say the first step to solving a problem is admitting you have a problem. I’ve said, after years of working with clients in crisis, that there’s nothing professionals can do to help an emergence from crisis until the client admits it’s in crisis. Those were my first thoughts as I attended the “Local News … Continued

What Happens When A PR Endemic Happens At The Alma Mater

We Syracuse communications alumni are a loyal and sometimes cocky bunch. We love our school and think it’s the best. We are often proven right. But when our beloved alma mater falls short of our expectations, we blow up each other’s texts with takes of embarrassment. Political zealots could learn something from us. While true … Continued