We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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The Second Wave Of Crisis Is Here. Are You Prepared?

Because of the coronavirus, the first wave of crisis communications started in March and continued into April. What started with “an abundance of caution” led to a slew of communicating bad news like event cancellations, layoff notices, positive tests, closures and even deaths. Then came some stability in May, as cases waned and “pivots” took … Continued

Can Redemption Be on the Horizon for Kwame Kilpatrick?

Just as he made headlines upon his conviction on 24 of 30 counts of public corruption back in March of 2013, Kwame Kilpatrick was back on the front page this week with reports that he may soon be freed from federal prison. If it happens it will not be through appeal nor acquittal but, rather, … Continued

To See Crisis Fundamentals In Action, Keep It Local

This isn’t just PR shoptalk. Crisis communication is actually what every one of us needs and wants right now. We need information to help us make decisions about our lives. We want leadership from the officials we have elected, who we expect to be closest to the experts and have access to decision-making tools that … Continued

Times Like These

It’s times like these you learn to live again It’s times like these you give and give again It’s times like these you learn to love again It’s times like these time and time again. -Foo Fighters In times of crisis, true leaders distinguish themselves. In how they interact and guide their colleagues. In how … Continued

Communicating Coronavirus

It was only a matter of time. This week, Governor Gretchen Whitmer, flanked by public health and safety officials took to the airwaves and social media to inform our region of the first two coronavirus cases in Michigan. How did she do? And how are public officials and entities doing in general in our region … Continued

Bad News For Bank Exposes PR Trend

Just reading the New York Times column about U.S. Bank is a punch to the gut of anyone who works in PR, specifically media relations. A call center worker says she was fired for trying to help a customer in need (on Christmas Eve!) and the bank comes across as soulless and, well, corporate, as … Continued