We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

In A Strike, The Only PR That Matters

Strike duty is tough PR duty. We know. We’ve been there. The first big adversity project Don and I worked on together was when airline pilots went on a global strike more than 20 years ago. Right now, both the United Auto Workers and General Motors are working overtly and covertly to get messages out, … Continued

In The Face of Adversity, Diversity Reigns Supreme

As this country far too often continues to demonstrate an ugly division along racial lines, two incidents this week underscored this fact along with how civility and maturity can serve to educate if not diffuse such situations. Let’s take a look. Veteran Fox-2 reporter and all-around nice guy Roop Raj made national news in recent … Continued

Let’s Think Before We Say “We Don’t Comment”

Every once in a while, amid the junk on social media, there’s a post that can make you think about something that you’ve never thought about before and it actually merits consideration. It happened over the weekend when Washington Post media writer Paul Farhi tweeted: “Companies almost always say they “don’t discuss personnel matters” when … Continued

The Consequence of “No Comment”

HBO’s Real Sports, a news magazine show focused on sports and sports-adjacent stories, recently turned its focus to Detroit with a report about the much-maligned District Detroit. District Detroit is the area surrounding Little Caesars Arena, home to the Detroit Red Wings and Detroit Pistons, and owned by the Ilitch family, founders of Little Caesars … Continued

Admit It: Luck Is A Crisis PR Factor

There’s an aspect to PR that doesn’t get talked about enough. What better time to talk about it than St. Patrick’s Day? This past week, for the first time, we specifically mentioned luck, something not acknowledged enough, as a frequent factor in success. DTE Energy invited us to present to hundreds of Public Information Officers … Continued

Virginia Governor PR Challenges Extend Beyond Politics

It doesn’t take a PR analyst to tell you that in his nationally-televised and much-tweeted about press conference, Virginia Governor Ralph Northam, a man most of the country had never heard of before made a bad situation if not worse, then certainly more weird. You wouldn’t be wrong if you picked a cliche to describe … Continued