In a crisis, many executives don’t know what to do. That’s fine. Even the best business experience doesn’t prepare some for situations they couldn’t even imagine before. They need help. In recent weeks, we have seen a range of responses to adversity and this feels like the right time to share some of them with … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.
When a Federal Bankruptcy Judge appointed a fraud investigator to lead the uncovering of details in what would become the largest payroll tax fraud case in U.S. history, that professional picked a 30 year-old to run communications for his operation. The fraud examiner who was put in charge of untangling a mess of historic crime … Continued
When someone becomes a public figure, they are going to compromise their private life. There is simply no way around that fact as “home” and “work” become forever intertwined and actions open to scrutiny. Whitmer administration COO Tricia Foster is the latest public figure to experience this, posting and then taking down Facebook photos of … Continued
When clients allow us to go deep, we can show them how communicating to establish trust benefits all facets of an organization, especially its core – customer service. That’s something I learned, in part, by listening to and reading perspective from who I believe is the nation’s top expert on customer service, Dennis Snow, who … Continued
In recent days, I was honored to be asked to speak – virtually of course – to the Central Michigan University Chapter of the Public Relations Student Society of America (PRSSA). Interacting with our next generation via schools and contiguous organizations has always been one of my greatest joys. Such audiences are always interested and … Continued
The top priority in a crisis that affects the public is providing public information. For decades, our team has worked with clients in their crisis preparation, including simulations for a range of scenarios that have included hostage-taking standoffs, aviation disasters and chemical spills. Those situations mirror the illness of a U.S. President because suddenly, private … Continued