We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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We Syracuse communications alumni are a loyal and sometimes cocky bunch. We love our school and think it’s the best. We are often proven right. But when our beloved alma mater falls short of our expectations, we blow up each other’s texts with takes of embarrassment. Political zealots could learn something from us. While true … Continued
It’s impossible to keep up with all consumer boycotts in this environment. Who are you “supposed” to stop doing business with because of their politics? Who can even remember? But for the past two years especially, since Bud Light drew the ire of the right for paying a transgender influencer to endorse its product, calls … Continued
One of the biggest challenges in the crisis PR business the past few months has been trying to help clients in situations where, not many weeks ago, if we had brought up preparing for the worst, the conventional wisdom would have been a loud and clear “Come on. That’s never going to happen.” If we … Continued
For the past 18 years, we have tried to use this space to give you a look at what really happens inside our business and give you a glimpse at a profession that, ironically, has done an awful job of communicating what it actually does. While we are proud of how we have given you … Continued
This isn’t about pointing to a boogeyman. We’re not in that business. This is about sound communications counsel that you can just as easily ignore as you can heed. Here it is simply: If you’re in a leadership position and your area of professional responsibility is mentioned in Project 2025, it’s time to prepare for … Continued
As we remember and mourn those who tragically lost their lives this week in Washington, D.C., we are reminded of how such events should be approached, communicated and processed, and, how they should not be. American Airlines CEO Robert Isom was immediately visible and detailing events and information in real time, expressing “deep sorrow,” a … Continued