To look back on the biggest week of the year in what may be the fastest-evolving form of media, we’re letting you into our network. Those most in the know in podcasting were at the Podcast Movement conference in Denver last week, including three companies where we have relationships, including a media research firm, a … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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During and after the Super Bowl, there are about as many armchair ad analysts as there are would-be football coaches. That’s why we try to go deeper and examine (especially when we would gather in the office on Monday morning), whose Sunday spend would help or even hurt a reputation. PR should be part of … Continued
Thanks to all of the campaign ads, this is the best time of the year. Well, it is if you run a local TV or radio station and you’re going to make budget thanks to the the ads and the cash they bring in. But for the rest of us, it’s tempting to watch every … Continued
Next to newspapers there is perhaps no other medium so closely watched, scrutinized and debated as radio. This, despite the fact that radio remains among the most successful and far-reaching of them all (to the tune of 91% of all adults 18+ every week, according to the Radio Advertising Bureau). Yet, can this trend continue, … Continued
If you even casually watch or follow sports, especially America’s most popular TV sports, football, there is no doubt you have felt saturated by TV commercials, radio host endorsements, web banners and social media ads for two websites competing in a new gaming platform called “one week fantasy sports.” Fans and journalists alike are taking … Continued
As much as the media business has changed in recent years, the TV business is still, to a great extent, set up to cater to Ward Cleaver’s lifestyle. The same network evening weekday schedule, developed in a bygone era, is in place today, as if to cater to early dinnertimes, after dad walks home from … Continued