We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

“What’s In It For Me?” Can’t Be the Only Question

“What value would doing this interview have for us?” It’s a question we have heard from a variety of clients over the years, particularly when a media interview opportunity lands in their lap unasked. It’s a justifiable reservation, but one where seeing the bigger picture can provide perspective. First, the hesitations: Time is money, and … Continued

Alliance of American Football: An Alliance Dissolved

Oh, the best laid plans. When it was first announced earlier this year, the Alliance of American Football, a new upstart professional football league poised for Spring play, sounded like it had its act together – from branding to promotion to strategy to, most importantly, a viable business model. Yet, despite all of that, it … Continued

What Your Business Can Learn From A College Tour

Touring four college in five days this past week, as a parent, was both fascinating and exhausting. Aside from the cliches (“We make a big school feel small”) and the absurdly excessive use of the word “like,” today’s college tour offers an important lesson to anyone trying to communicate to a fickle audience. Which audience … Continued

Media Companies Mess Up PR… And It Matters

Unveiling a new logo ranks high among communications challenges. Logos for established businesses contain emotion, which, upon a change, can spill into reaction, especially online in the era of social media outrage. We have worked with clients in these situations to minimize controversy and maximize explanation and context. Even then, we have prepared clients for … Continued

Roger Waters Delivers Another Brick In His Legacy

With all due respect to the Beatles, if he didn’t invent the concept album he certainly perfected it.  First with Pink Floyd and later as a solo artist, Roger Waters has never been shy about expressing his emotions – if not kicking his audience in the teeth with them.  His latest rock LP released on … Continued