“What value would doing this interview have for us?” It’s a question we have heard from a variety of clients over the years, particularly when a media interview opportunity lands in their lap unasked. It’s a justifiable reservation, but one where seeing the bigger picture can provide perspective. First, the hesitations: Time is money, and … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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Oh, the best laid plans. When it was first announced earlier this year, the Alliance of American Football, a new upstart professional football league poised for Spring play, sounded like it had its act together – from branding to promotion to strategy to, most importantly, a viable business model. Yet, despite all of that, it … Continued
A blog by Tanner Friedman Director Kim Eberhardt: Look only as far as your Facebook feed or the your 24-hour news channel of choice and you are likely to see a diversity of opinions regarding Michelle Wolf’s performance at the White House Correspondents’ Dinner. The entertainment value of her set at the Dinner, an event … Continued
Unveiling a new logo ranks high among communications challenges. Logos for established businesses contain emotion, which, upon a change, can spill into reaction, especially online in the era of social media outrage. We have worked with clients in these situations to minimize controversy and maximize explanation and context. Even then, we have prepared clients for … Continued
With all due respect to the Beatles, if he didn’t invent the concept album he certainly perfected it. First with Pink Floyd and later as a solo artist, Roger Waters has never been shy about expressing his emotions – if not kicking his audience in the teeth with them. His latest rock LP released on … Continued