We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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As any brand expert will tell you, a brand is not a logo. It’s an experience. It is a value proposition. It is what differentiates you from your competitors. So does Cracker Barrel’s announcement this week of an overall brand refresh and new logo make sense? Despite a huge stock loss in the aftermath, I … Continued
It’s hard to believe that what started as a grass-roots fundraiser for a soccer field in Ferndale in 1995 would grow – organically and through hard work – to the world’s largest one-day celebration of classic car culture, featuring 40,000 historic vehicles and more than a million attendees. This year marks the 30th anniversary of … Continued
As we eagerly await the kickoff of today’s Detroit Lions game against the Seahawks, I thought it a time apropos to call out, in a positive way, the PR machine that is the National Football League and the new Netflix series “Quarterback.” It is a study in effective story-telling that is worth a closer look. … Continued
(Spoiler Alert: If you have not seen the movie, plan to read this after watching it). When we meet with a new or prospective client the number one thing we do is listen. Because no matter our experience or familiarity with the industry sector, we need to first hear and appreciate goals, objectives and needs … Continued
What’s in a name? In the case of Pine Knob, a lot. And, with the announcement of its historic return to roots, there is much to celebrate as we look (and listen) back and ahead. Of course, there has always been more to this venue than merely its name and iconic sunset/hill/tree logo. After officially … Continued
To football fans, Aaron Rodgers is a top quarterback. To fans and non-fans alike, Aaron Rodgers has been a commercial actor for an insurance company. Now that he has been exposed as a conspiracy theorist, those things have a hard time lining up. And there’s a lesson in here for anyone who thinks that a … Continued