What’s in a name? In the case of Pine Knob, a lot. And, with the announcement of its historic return to roots, there is much to celebrate as we look (and listen) back and ahead. Of course, there has always been more to this venue than merely its name and iconic sunset/hill/tree logo. After officially … Continued
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To football fans, Aaron Rodgers is a top quarterback. To fans and non-fans alike, Aaron Rodgers has been a commercial actor for an insurance company. Now that he has been exposed as a conspiracy theorist, those things have a hard time lining up. And there’s a lesson in here for anyone who thinks that a … Continued
A corporate name change and/or a rebranding may be embarked upon for a number of reasons – including a refocused mission, updated products, and, at times, as a means by which to exert distance from adversity. This week’s announcement by CEO Mark Zuckerberg that Facebook has changed its name to Meta as it moves into … Continued
When you add it all up, there’s nothing harder to do in PR than successfully communicate a company name change. That’s especially true when it’s not just the name, but also a visual identity, including a logo. Why? In no particular order, these adages combine for a challenge that tops all the rest. Change is … Continued
Amid all of the changes in the media business in the last decade or so, I’ve never been asked as much about one even before it happens. On March 31st, all of the Fox Sports-branded regional sports networks (RSNs) around the country will change their name to “Bally Sports.” Viewers just can’t seem to understand … Continued
Sometimes in our social media saturated, 24-7-365 news cycle reality, a communications initiative can be put in motion too quickly. Take the case of the recent day Chick-fil-A faux pas. As the chicken sandwich war begun last summer with Popeyes prepares to re-intensify, Atlanta-based Chick-fil-A sent an email last week to many of its loyalty … Continued