We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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Two years ago, everything was cancelled. From the NCAA Tournament to the smallest family dinner, we collectively cleared our calendars. In the weeks that followed, we cancelled calendar items previously etched in stone – birthday parties, vacations, graduations, conferences and conventions. The cliche “new normal” entered our brains, as did the knowledge that, essentially, anything … Continued
Business and politics don’t mix, you say? How quaint. And how naive. Yes, we’re seeing much more commentary, especially from major employers, when it comes to political and social issues now that this iceberg is visible above the water’s surface. But big and small business have long, probably always, had a voice in political issues. … Continued
Once upon a time, maybe 15 or so years ago, the word “transparency” was part of a laudable communications message. It told audiences that you weren’t going to hide from the truth. It was a signal that you would put information, even uncomfortable facts, forward. It was a word that communicated you were going to … Continued
When clients allow us to go deep, we can show them how communicating to establish trust benefits all facets of an organization, especially its core – customer service. That’s something I learned, in part, by listening to and reading perspective from who I believe is the nation’s top expert on customer service, Dennis Snow, who … Continued
If there’s one thing about the reaction to the remarks made by a Michigan State Senator to a journalist this week can teach us, it’s that the already significant differences between political PR and business PR are widening. As the days pass, the story involving Peter Lucido grows, receiving national and international attention. As frequent … Continued
Sometimes, the defense mechanism of humor is the only way to get through a tough situation. Whether PR types want to admit it or not, the continued contraction and consolidation of the media industry, resulting in annual job cuts, presents a tough situation for anyone wanting to attempt to make news. So when I’m asked … Continued