We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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When clients allow us to go deep, we can show them how communicating to establish trust benefits all facets of an organization, especially its core – customer service. That’s something I learned, in part, by listening to and reading perspective from who I believe is the nation’s top expert on customer service, Dennis Snow, who … Continued
I remember exactly where I was sitting the first time I heard what Larry Barron sounded like on the radio. If the building was still standing now, more than 33 years later, I could take you through the door, around the corner and just down the hall and point to the exact spot where I … Continued
Any conversation about the state of social media these days calls to mind an absurd, but amusing, conversation in a classic movie. 40 years ago, in “The Blues Brothers,” characters played by comedy legends John Belushi and Dan Aykroyd chatted up characters played by music legends Aretha Franklin and Matt “Guitar” Murphy. It centered around … Continued
In recent days, I was honored to be asked to speak – virtually of course – to the Central Michigan University Chapter of the Public Relations Student Society of America (PRSSA). Interacting with our next generation via schools and contiguous organizations has always been one of my greatest joys. Such audiences are always interested and … Continued
You didn’t sign up for it. But if you’re spending much of the day on Zoom and on conference calls then, congratulations, you also have a broadcasting gig. To be effective in your job, you now need the skills of a broadcaster. Think about it: Chairing a conference call meeting is a lot like anchoring … Continued
If you’re lucky enough to have a job these days and it’s in communications, chances are you’re spending at least some conference calls or Zoom meetings analyzing social media posts like they are chemical particles for the awaited vaccine. During the pandemic, we’ve seen an acceleration in sensitivity to what’s posted on social media platforms. … Continued