We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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Lessons From The NBA: What It Takes To Do Championship PR

Going for a walk on a summer morning and listening to a podcast helped put things into perspective. Richard Deitsch of The Athletic hosts a podcast that has become part of my weekend routine. He talks, in-depth, about media and trends to professionals who happen to cover sports. This week, he focused on two journalists, … Continued

Let’s Think Before We Say “We Don’t Comment”

Every once in a while, amid the junk on social media, there’s a post that can make you think about something that you’ve never thought about before and it actually merits consideration. It happened over the weekend when Washington Post media writer Paul Farhi tweeted: “Companies almost always say they “don’t discuss personnel matters” when … Continued

Virginia Beach Begs the Question: Will Anything Ever Change?

Can it really be? Another mass shooting. More lives senselessly lost. Where do we go from here? Is there any place to go or are we destined to continue to run around in circles in the classic fashion of and definition of insanity. In the wake of Friday’s tragedy in Virginia Beach is it me … Continued

An Embargo Reality Check For PR

This is deep inside PR baseball. But it’s important. Over the past few days, starting with those based in Michigan but expanding elsewhere via social media rants and banter, journalists and PR types are debating the merits of the embargo. This has nothing to do with Cuba or OPEC oil. It’s about releasing news with … Continued

Taking Communications To An Astral Plane

As public relations practitioners professionals in our industry we focus each and every day on communicating in a compelling way to a range of audiences. When Henry Ford Health System Public Relations Specialist Jeff Adkins is not ensconced in his day job, he often focuses his efforts on communicating with an altogether different audience: those … Continued

After Midnight, The Image Doesn’t Look Good

If you still don’t understand that politics is different from business, think about this: What business would do a public product rollout after 2 a.m. in the middle of the week? That’s what the House of Representatives in Michigan did the other night with a measure to reform the nation’s most costly auto insurance system. … Continued