We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

We Live In Talking Points Nation

I’ll admit that when I started in the PR business, after working in broadcast news, I wasn’t totally sure what “talking points” were. That seems unimaginable now. The term wasn’t at all mainstream in the ’90s. I don’t think I ever heard it in a newsroom or read it published anywhere. I quickly learned that, … Continued

Beware of Finger Pointing Toward PR Counsel

The best podcasts aren’t just a conversation between a host and guest. They involve you, the listener, too, by really getting you thinking. If you work in news, PR or politics, this one will do just that. It’s CNN’s Brian Stelter talking with Steve Schmidt, the former John McCain campaign strategist who has gone public … Continued

The Real “Cancel Culture” Is Everywhere

Two years ago, everything was cancelled. From the NCAA Tournament to the smallest family dinner, we collectively cleared our calendars. In the weeks that followed, we cancelled calendar items previously etched in stone – birthday parties, vacations, graduations, conferences and conventions. The cliche “new normal” entered our brains, as did the knowledge that, essentially, anything … Continued

PR Scandals Need Attention, Perspective

If we do what we do well, being in the PR business provides us with aspects of work life most never get. We are given access: to places most will never visit and to information most will never receive first-hand, without the filter of news. We are given trust: some of the most important people … Continued

Tom Brady’s Retirement: What To Know About Anonymous Sources

Somewhere in between Watergate’s “Deep Throat” and Tom Brady’s retirement, a lot has been lost about how and why news organizations use anonymous sources. I hope this can fill in some of the blanks. I see this from different perspectives. Years ago, as a TV news producer, I put stories on the air that had … Continued

Why Even John Madden Needed Media Training

40 years ago tonight, Super Bowl XVI kicked off in Pontiac, Michigan. More than 85 million Americans watched it live and saw arguably the best broadcast pair in the history of football – maybe sports – call their first championship game together. Pat Summerall and John Madden brought the action to homes, beginning a truly … Continued