When you add it all up, there’s nothing harder to do in PR than successfully communicate a company name change. That’s especially true when it’s not just the name, but also a visual identity, including a logo. Why? In no particular order, these adages combine for a challenge that tops all the rest. Change is … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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There’s probably no journalist in the country looking at as many criminal court filings these days than Scott MacFarlane. An investigative reporter for the NBC-owned Washington, DC TV station, MacFarlane’s has become the go-to follow on Twitter, as he carefully examines the cases against hundreds of participants in the Capitol riot that led to insurrection … Continued
When a Federal Bankruptcy Judge appointed a fraud investigator to lead the uncovering of details in what would become the largest payroll tax fraud case in U.S. history, that professional picked a 30 year-old to run communications for his operation. The fraud examiner who was put in charge of untangling a mess of historic crime … Continued
You often read in this space about crisis communication. Together, we are heading straight toward a crisis. Communication is needed right away, no matter who you are or what you do, as long as you believe in the scientific advancement in the vaccines that lead to near-complete immunity from COVID-19. The numbers, as usual, don’t … Continued
Business and politics don’t mix, you say? How quaint. And how naive. Yes, we’re seeing much more commentary, especially from major employers, when it comes to political and social issues now that this iceberg is visible above the water’s surface. But big and small business have long, probably always, had a voice in political issues. … Continued
Once upon a time, maybe 15 or so years ago, the word “transparency” was part of a laudable communications message. It told audiences that you weren’t going to hide from the truth. It was a signal that you would put information, even uncomfortable facts, forward. It was a word that communicated you were going to … Continued