We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

The End of CBS Radio News: Will Media Habits Survive?

Would you call it a habit if you can’t be in the car, driving, looking at the clock and see that it’s approaching the top of a new hour without feeling like you need to turn from music or talk or sports or whatever to hear the news from CBS Radio? A compulsion? Is it … Continued

The Media Generation Gap: Understand Why 55 Matters

It’s amazing that I’m still in meetings in 2026 hearing someone say, when discussing the continued splintering of the media audience “Well, Walter Cronkite isn’t bringing us together anymore.” Cronkite’s last broadcast was March 6, 1981. I’m in the waning months of living in the “coveted” 25-54 age demographic and I was 9 years old … Continued

On Facebook, Beware of New Fake News Trend

Back ten years ago, before the term was hijacked by a certain elected official and his followers who want you to think anything negative about him or them shouldn’t be trusted, “Fake News” was a true online scourge. Social media was filled with fiction, designed to try to sway your vote in the 2016 election. … Continued

In One Way 2025 Was The Hardest Year Yet, So Bring on… More?

The Great Recession was a tough time to be in any business, especially in a start-up in a field like PR when new platforms were emerging and fees were hard to collect while companies themselves, on top of the jobs inside them, were disappearing before our eyes. But at least it was a universally shared … Continued

A Different View, But Fear Is Still Out There

It’s the first fall in a new office and as the leaves on the trees around the wetlands just beyond the parking lot start to change, things out the window look pretty nice. Beyond that, though, things aren’t changing. Just as it was in May, when we shared with you the first time what’s really … Continued