We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

NHL Team’s Crisis Response: What To Remember

Let’s get something straight off the top: It shouldn’t take 11 years for any company to address and deal with sexual assault allegations. But considering it did take that long for the National Hockey League’s Chicago Blackhawks to learn what happened in 2010 and, today, communicate the action taken the team is taking after full … Continued

Misinformation Makes Money While Reality Bites

If there’s one takeaway from the headlines in the communications business over the past week it should be this: Misinformation makes money. There’s a lot of discussion about the prevalence of misinformation in American society but now, the fact that it leads to enormous profits should make its way toward the beginning of the conversation. … Continued

Facebook’s Terrible, Horrible, No Good, Very Bad Day

After more than 20 years of crisis communication and related activity, like media training for executives and spokespeople, including working with legal counsel to craft statements to be included in tough news stories, it was easy to cringe when watching Facebook tiptoe through a Sunday and Monday like few others. First, it was the source … Continued

Life Lessons From Ted Lasso?

Yeah it might be all that you get Yeah I guess this might well be it But heaven knows I’ve tried If you’re a fan of the Apple TV comedy, “Ted Lasso” you’ll recognize those words from the show’s opening.  If you’ve never watched the program (and you should) those might also be construed as … Continued

It’s Not Too Late For Communicators To Step Up

Back in April, as vaccines were starting to become available to just about every adult in America, we wrote about what everyone with a platform, especially professional communicators and still-trusted local news outlets, must do in order for the coronavirus crisis to end. So how’d it go? To borrow a line from the TV Show … Continued

It’s The Hardest Thing To Do In PR, Cleveland Is Pulling It Off

When you add it all up, there’s nothing harder to do in PR than successfully communicate a company name change. That’s especially true when it’s not just the name, but also a visual identity, including a logo. Why? In no particular order, these adages combine for a challenge that tops all the rest. Change is … Continued