We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

If What You Do Is In Project 2025, Prepare Now To Communicate

This isn’t about pointing to a boogeyman. We’re not in that business. This is about sound communications counsel that you can just as easily ignore as you can heed. Here it is simply: If you’re in a leadership position and your area of professional responsibility is mentioned in Project 2025, it’s time to prepare for … Continued

Social Media Now: Who Do You Trust?

Chances are you found this piece via social media. Thank goodness for small miracles. And if you work in any communications sector, chances are you’ve talked about social media today. Maybe you’ve even banged your head against the wall because of it. Since the advent of these platforms, this may be the most challenging moment … Continued

A.I. Radio Station in Poland a No-Go

We are all aware of how Artificial Intelligence is entering or at least touching virtually all areas and phases of industry. In the medical field, in automotive and in communications. A good thing? Not necessarily. In recent days a radio station in Poland, attempting to “go” entirely AI while firing its staff ended its artificial … Continued

The Wake-up Call For Everyone in PR and Media

It was an unexpected line in a conversation from a potential PR client: “We’re going to want some news coverage. I don’t believe any of that anymore, but we’re going to want it.” But maybe I shouldn’t have been surprised when he said it to me a few weeks ago. The trends sure point in … Continued

Trend Takeaways From the World’s Biggest Podcast Conference

Chances are you listened to a podcast this week. Maybe even today. Maybe even as you’re reading this. The trends in podcasting continue to evolve quickly, along with the rest of media and to keep up with things, I always enjoy talking one of our key collaborators, Jon “JAG” Gay, who owns podcast production company … Continued

The Best Crisis Client We Never Had

Go to any seminar or panel about crisis communications and the first bullet point is typically the same: Have a plan. But so often, that advice goes unheeded. It’s so simple, it’s almost too simple. Also, it seems too time-consuming. Too expensive. And where do you even start? So often, those plans end up as … Continued