We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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For Business Success Now, Think Like A Broadcaster

You didn’t sign up for it. But if you’re spending much of the day on Zoom and on conference calls then, congratulations, you also have a broadcasting gig. To be effective in your job, you now need the skills of a broadcaster. Think about it:  Chairing a conference call meeting is a lot like anchoring … Continued

Social Media Is Like A Funhouse Mirror

If you’re lucky enough to have a job these days and it’s in communications, chances are you’re spending at least some conference calls or Zoom meetings analyzing social media posts like they are chemical particles for the awaited vaccine. During the pandemic, we’ve seen an acceleration in sensitivity to what’s posted on social media platforms. … Continued

The Second Wave Of Crisis Is Here. Are You Prepared?

Because of the coronavirus, the first wave of crisis communications started in March and continued into April. What started with “an abundance of caution” led to a slew of communicating bad news like event cancellations, layoff notices, positive tests, closures and even deaths. Then came some stability in May, as cases waned and “pivots” took … Continued

Warning: Crisis Clickbait Is Near. Here’s What To Do About It.

It’s like a flashback to the last recession. We’re starting to see headlines that claim to tell you what exactly life will be like post-pandemic. The clickbait looks something like this: DEATH KNELL: THING YOU MISS IS GONE FOR GOOD AND NEVER COMING BACK! It’s all reminiscent of the “…Is Dead” headlines we saw years … Continued

We are Online More Than Ever: Are You Communicating?

Over recent days, the team at Tanner Friedman has blogged about the unprecedented changes local media is making to its coverage – with new collaborations and approaches unheard of before coronavirus changed the lives of us all. But the limitations of our local media, including cuts and furloughs, underscore the importance of using your organization’s … Continued