We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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Admit It: Luck Is A Crisis PR Factor

There’s an aspect to PR that doesn’t get talked about enough. What better time to talk about it than St. Patrick’s Day? This past week, for the first time, we specifically mentioned luck, something not acknowledged enough, as a frequent factor in success. DTE Energy invited us to present to hundreds of Public Information Officers … Continued

What The Jussie Smollett Case Says About Us

This week I was invited on Fox-2’s “Let it Rip” to discuss a range of issues of the day, in particular from an image, reputation and media standpoint. The strange case of Jussie Smollett led the broadcast and, as facts continue to unfold, it says a lot about who we currently are as a society … Continued

Virginia Governor PR Challenges Extend Beyond Politics

It doesn’t take a PR analyst to tell you that in his nationally-televised and much-tweeted about press conference, Virginia Governor Ralph Northam, a man most of the country had never heard of before made a bad situation if not worse, then certainly more weird. You wouldn’t be wrong if you picked a cliche to describe … Continued

Is MSU’s Crisis Closer To The End, Or The Beginning?

When working with clients in crisis, of any magnitude, there’s a question I think about every day. “Are we closer to the end of this than to the beginning?” If the answer is “no,” there needs to be some sort of movement toward “yes.” The goal should always be getting out of crisis. Sadly, for … Continued

After 20 Years, Two Takeaways From A Colossal Crisis

No matter the line of work, if you do it for long enough, you’ll have plenty of “war stories” to tell the younger people in your workplace. This week marks 20 years since one of my all-timers. I was representing an airline when 7,000 of its passengers were stranded on its planes for up to … Continued

Kavanaugh Senate Hearings – Will Lessons Ultimately Be Learned?

Depending on whom you ask, this week’s Senate judiciary committee hearing was polarizing, a circus, a disgrace, eye opening, necessary or some such combination thereof. To some, a good man’s reputation has been besmirched by political interests. To others, a brave woman has come forward with information she felt compelled to share borne of a … Continued