We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Here’s Why If Your Eyes Aren’t On Axios, They Should Be

There’s one thing about the media business that has been true since 1898. The Cox family knows how to make money in it. It started when James Cox bought the Dayton Evening News (later the Daily News) and grew an empire. At one time, the privately-owned company owned 17 daily newspapers. Along the way came … Continued

Why We’ll Likely Never See Anyone Like Huel Perkins Again

On his first weekend of retirement from TV news, there’s a lot to remember about Huel Perkins’ tenure as an anchor. What sticks out in my mind, as someone who has known him since I was an intern when he was still “The New Guy” on the anchor desk at WJBK-TV in Detroit more than … Continued

PR Scandals Need Attention, Perspective

If we do what we do well, being in the PR business provides us with aspects of work life most never get. We are given access: to places most will never visit and to information most will never receive first-hand, without the filter of news. We are given trust: some of the most important people … Continued

When Thinking About School Shootings, Remember Journalists

It has been more than 24 hours, and it still very much feels like we’re in crisis mode around here after a 15 year-old kid in Oxford, Michigan killed four fellow high school students and injured several others in the latest of decades of schools shootings in this country. Out of personal interest and professional … Continued

Time To “Double Check” Celebrity Endorsements

To football fans, Aaron Rodgers is a top quarterback. To fans and non-fans alike, Aaron Rodgers has been a commercial actor for an insurance company. Now that he has been exposed as a conspiracy theorist, those things have a hard time lining up. And there’s a lesson in here for anyone who thinks that a … Continued

Misinformation Makes Money While Reality Bites

If there’s one takeaway from the headlines in the communications business over the past week it should be this: Misinformation makes money. There’s a lot of discussion about the prevalence of misinformation in American society but now, the fact that it leads to enormous profits should make its way toward the beginning of the conversation. … Continued