We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

A Day For Communicators To Stop and Pay Attention

If you rely on the protection of the First Amendment to the United States Constitution in order to make a living, today is a bad day. Yes, you, even you wearing the red hat, metaphorically or otherwise. Even if you like the immigration policies or tax cuts or whatever, the legal settlement between the President … Continued

Two Years After Bud Light, What We Know Now About Who Boycotts

It’s impossible to keep up with all consumer boycotts in this environment. Who are you “supposed” to stop doing business with because of their politics? Who can even remember? But for the past two years especially, since Bud Light drew the ire of the right for paying a transgender influencer to endorse its product, calls … Continued

A Look Out The Window at Business (So Far) In 2025

In the PR business, we’re used to dealing with fear. Clients have always been afraid of saying the wrong thing. Or of being misquoted. Or being taken out of context. Or even criticized by competitors or the public. Managing those reptuatational fears is part of the job. In recent months, though, there’s a growing fear … Continued

What Happens If The Shakedown Comes For Your Firm?

One of the biggest challenges in the crisis PR business the past few months has been trying to help clients in situations where, not many weeks ago, if we had brought up preparing for the worst, the conventional wisdom would have been a loud and clear “Come on. That’s never going to happen.” If we … Continued

A Look Through The Window at PR Since January 20th

For the past 18 years, we have tried to use this space to give you a look at what really happens inside our business and give you a glimpse at a profession that, ironically, has done an awful job of communicating what it actually does. While we are proud of how we have given you … Continued