We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Virginia Beach Begs the Question: Will Anything Ever Change?

Can it really be? Another mass shooting. More lives senselessly lost. Where do we go from here? Is there any place to go or are we destined to continue to run around in circles in the classic fashion of and definition of insanity. In the wake of Friday’s tragedy in Virginia Beach is it me … Continued

After Midnight, The Image Doesn’t Look Good

If you still don’t understand that politics is different from business, think about this: What business would do a public product rollout after 2 a.m. in the middle of the week? That’s what the House of Representatives in Michigan did the other night with a measure to reform the nation’s most costly auto insurance system. … Continued

Mueller Report Demonstrates: Be Careful What You Retweet

This week I downloaded the Mueller Report and began reading it voraciously. And though I am far from finished reading it word from oft-redacted word, I was immediately shocked by the sheer degree of Russian interference in our democracy and in our election. In particular when it came to social media meddling, the Report demonstrates … Continued

PR Was The First Win of The Yzerman Era

Amid the euphoria of Detroit Red Wings great Steve Yzerman returning to the franchise as its general manager is an impressive piece of PR. The team controlled the announcement of its own news as much as any organization could be possibly be expected to own a story of this magnitude, in this environment. Unless you’re … Continued

What The Jussie Smollett Case Says About Us

This week I was invited on Fox-2’s “Let it Rip” to discuss a range of issues of the day, in particular from an image, reputation and media standpoint. The strange case of Jussie Smollett led the broadcast and, as facts continue to unfold, it says a lot about who we currently are as a society … Continued