We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Radio Station Return A Fun Media Moment, At Least

The closest thing to a time machine may have been invented by, of all people, those who run a once-bankrupt media company. But will it be good for business? For now, I don’t really care because I’m really enjoying it as it’s getting started. 99X is back on the radio in Atlanta and, well, everywhere. … Continued

Why Southwest Airlines Crisis PR Feels As Lost As All That Luggage

If you’ve consumed news at all in recent days, you don’t need a PR type to explain to you what a mess Southwest Airlines has experienced. But, as someone who went to “Crisis PR Boot Camp” by representing an airline nearly 25 years ago, here’s some insight as to why the company’s PR approach has … Continued

Media Layoffs Are Different This Time

If you’re looking at layoffs in the media business as some kind of “win” for your political agenda, you’re reading the wrong piece. This is an objective view of a situation that isn’t good for anyone but requires a different level of perspective than ever before. If you work in the PR business and survived … Continued

If Twitter Goes, So Will Part of PR

If you’ve been doing PR a certain way for the past 14 years or so, the potential (likely?) demise of Twitter is going to make your job harder, at least in the short term. That’s a shame. Sure, those of us who have been active on the platform have had our ups and downs. Just … Continued

Here’s Why If Your Eyes Aren’t On Axios, They Should Be

There’s one thing about the media business that has been true since 1898. The Cox family knows how to make money in it. It started when James Cox bought the Dayton Evening News (later the Daily News) and grew an empire. At one time, the privately-owned company owned 17 daily newspapers. Along the way came … Continued

Why We’ll Likely Never See Anyone Like Huel Perkins Again

On his first weekend of retirement from TV news, there’s a lot to remember about Huel Perkins’ tenure as an anchor. What sticks out in my mind, as someone who has known him since I was an intern when he was still “The New Guy” on the anchor desk at WJBK-TV in Detroit more than … Continued