We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

When Thinking About School Shootings, Remember Journalists

It has been more than 24 hours, and it still very much feels like we’re in crisis mode around here after a 15 year-old kid in Oxford, Michigan killed four fellow high school students and injured several others in the latest of decades of schools shootings in this country. Out of personal interest and professional … Continued

Time To “Double Check” Celebrity Endorsements

To football fans, Aaron Rodgers is a top quarterback. To fans and non-fans alike, Aaron Rodgers has been a commercial actor for an insurance company. Now that he has been exposed as a conspiracy theorist, those things have a hard time lining up. And there’s a lesson in here for anyone who thinks that a … Continued

Misinformation Makes Money While Reality Bites

If there’s one takeaway from the headlines in the communications business over the past week it should be this: Misinformation makes money. There’s a lot of discussion about the prevalence of misinformation in American society but now, the fact that it leads to enormous profits should make its way toward the beginning of the conversation. … Continued

Facebook’s Terrible, Horrible, No Good, Very Bad Day

After more than 20 years of crisis communication and related activity, like media training for executives and spokespeople, including working with legal counsel to craft statements to be included in tough news stories, it was easy to cringe when watching Facebook tiptoe through a Sunday and Monday like few others. First, it was the source … Continued

It’s Not Too Late For Communicators To Step Up

Back in April, as vaccines were starting to become available to just about every adult in America, we wrote about what everyone with a platform, especially professional communicators and still-trusted local news outlets, must do in order for the coronavirus crisis to end. So how’d it go? To borrow a line from the TV Show … Continued