We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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Social Media: Can We Pause For Greater Effect?

Last year in New Zealand, a shooter gruesomely and callously recorded and posted video live to social media using a body cam. Despite nearly immediate and aggressive means to remove the footage (YouTube eliminated it from users’ pages 1.5 million times in the first 24 hours), it lived on for weeks. While that is an … Continued

Podcasts: A Look, Listen and Double Take

Virtually everyone has heard the term “podcast” and more and more people are listening to them everyday. Still, as with the “blog” ten years ago, podcasts have and are continuing to emerge as an important medium for audio content downloaded by listeners/subscribers wherever and whenever it is most convenient. So, who exactly is listening, where … Continued

Treason or a Reason?

Amid investigations and indictments and “tell all” books the New York Times this week published an Opinion piece by an anonymous author purporting to also represent others within the White House to much debate and fury. “Treasonous” shouted the president and his proponents. Rather, I would argue, it is the perfect demonstration of what can … Continued

Timing is Everything for Breaking Benjamin’s “Ember”

File Sharing. Unauthorized audio videos. Outright music pirating. All continue to serve as means by which consumers can secure music content without actually paying for it. One band, however, is showing particular marketing aplomb in getting its brand new album tunes into the hands of its paying fans, including understanding the dynamics of music consumption, … Continued

Bully This: Cyber Attacks Set Bad Example

Cyberbullying is defined as: “The use of electronic communication to bully a person by sending messages of an intimidating or threatening nature.” It is out there and it is on the rise. Especially at risk, of course, are adolescents and teenagers. According to the Cyberbullying Research Center in fact, 33.8 percent of teens surveyed between … Continued

WWJ Debuts New Narration for Tail Light Tales

In a major metropolitan area that has long experienced mass transit that is lacking, traffic reports have traditionally been vital in providing lone or carpooling commuters with the latest road conditions and construction delays. Changing times and technologies, however, are in turn changing the way we look at the roadways and consume information on them. … Continued