We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

If Twitter Goes, So Will Part of PR

If you’ve been doing PR a certain way for the past 14 years or so, the potential (likely?) demise of Twitter is going to make your job harder, at least in the short term. That’s a shame. Sure, those of us who have been active on the platform have had our ups and downs. Just … Continued

Here’s Why If Your Eyes Aren’t On Axios, They Should Be

There’s one thing about the media business that has been true since 1898. The Cox family knows how to make money in it. It started when James Cox bought the Dayton Evening News (later the Daily News) and grew an empire. At one time, the privately-owned company owned 17 daily newspapers. Along the way came … Continued

Podcast Power: Time to Move from Concept to C-Suite

As we continue to work and live through self-isolation, technology becomes more and more prevalent in allowing us to stay connected. Resource-providing live webinars and town halls continue to rule this day yet new research shows that more are looking to increasingly popular podcasts to communicate news and perspectives, through platforms that allow for listening … Continued

We are Online More Than Ever: Are You Communicating?

Over recent days, the team at Tanner Friedman has blogged about the unprecedented changes local media is making to its coverage – with new collaborations and approaches unheard of before coronavirus changed the lives of us all. But the limitations of our local media, including cuts and furloughs, underscore the importance of using your organization’s … Continued

Is The Price Still Right for Music Streaming?

As we near the end of another year the predictions are starting to trickle out for 2020. So, it is not surprising that Rolling Stone would examine the world of streaming music and posit whether, after a decade of remaining relatively flat, we will see a price hike in the days, weeks and months ahead. … Continued