We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.
As any brand expert will tell you, a brand is not a logo. It’s an experience. It is a value proposition. It is what differentiates you from your competitors. So does Cracker Barrel’s announcement this week of an overall brand refresh and new logo make sense? Despite a huge stock loss in the aftermath, I … Continued
It’s hard to believe that what started as a grass-roots fundraiser for a soccer field in Ferndale in 1995 would grow – organically and through hard work – to the world’s largest one-day celebration of classic car culture, featuring 40,000 historic vehicles and more than a million attendees. This year marks the 30th anniversary of … Continued
Ask any successful business owner the secret of their success and they should answer: their employees. Clients and customers are vital, of course, and a bottom line in the black is integral to long-term vitality and viability. But employees really make it all possible. All of that is important to consider, particularly in today’s climate. … Continued
As we remember and mourn those who tragically lost their lives this week in Washington, D.C., we are reminded of how such events should be approached, communicated and processed, and, how they should not be. American Airlines CEO Robert Isom was immediately visible and detailing events and information in real time, expressing “deep sorrow,” a … Continued
In the world of change management and crisis communications, knowing your audiences, messaging them effectively and understanding proper outreach protocol can make the difference between doing things right and having things go horribly wrong. In the case of Stripe, a global tech company based in San Francisco, announcing termination notices to its employees became almost … Continued
When considering the Supreme Court ruling and today’s news cycle, the answer to the question posed in this blog’s headline is: it’s anybody’s guess. Despite an official governmental ban effective as of today, the platform may have been provided potential “new life” thanks to comments by the incoming president. As for what the long-term future … Continued