Virtually everyone has heard the term “podcast” and more and more people are listening to them everyday. Still, as with the “blog” ten years ago, podcasts have and are continuing to emerge as an important medium for audio content downloaded by listeners/subscribers wherever and whenever it is most convenient. So, who exactly is listening, where … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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Can it really be? Another mass shooting. More lives senselessly lost. Where do we go from here? Is there any place to go or are we destined to continue to run around in circles in the classic fashion of and definition of insanity. In the wake of Friday’s tragedy in Virginia Beach is it me … Continued
As public relations practitioners professionals in our industry we focus each and every day on communicating in a compelling way to a range of audiences. When Henry Ford Health System Public Relations Specialist Jeff Adkins is not ensconced in his day job, he often focuses his efforts on communicating with an altogether different audience: those … Continued
This week I downloaded the Mueller Report and began reading it voraciously. And though I am far from finished reading it word from oft-redacted word, I was immediately shocked by the sheer degree of Russian interference in our democracy and in our election. In particular when it came to social media meddling, the Report demonstrates … Continued
Oh, the best laid plans. When it was first announced earlier this year, the Alliance of American Football, a new upstart professional football league poised for Spring play, sounded like it had its act together – from branding to promotion to strategy to, most importantly, a viable business model. Yet, despite all of that, it … Continued
The Detroit airwaves just got a bit more interesting today with yet another format change that is one part nostalgia and another part Lazarus. WLLZ-FM “Detroit’s Wheels” has returned – same bat time, albeit different bat channel (and musical approach). It’s worth both an historic as well as contemporary look. WLLZ, as most know, was … Continued