We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Cut The B.S. About “Transparency”

Once upon a time, maybe 15 or so years ago, the word “transparency” was part of a laudable communications message. It told audiences that you weren’t going to hide from the truth. It was a signal that you would put information, even uncomfortable facts, forward. It was a word that communicated you were going to … Continued

Are You Ready for Some Ethics? I Know I Am.

In recent days, I was honored to be asked to speak – virtually of course – to the Central Michigan University Chapter of the Public Relations Student Society of America (PRSSA). Interacting with our next generation via schools and contiguous organizations has always been one of my greatest joys. Such audiences are always interested and … Continued

Earning the APR: A Dedication to PR Skills and Professionalism

From the earliest days of press agentry (Boston Tea Party anyone?) to the current unwavering appetite for transparent communication expected by online audiences, the public relations field has prevailed as critical to informing stakeholders and creating mutually beneficial relationships. Despite this longstanding tradition, even the most “Pollyanna” of PR professionals recognizes the field’s enduring perception … Continued

Catholic Church Must Practice What It Preaches

The news outlet that broke the Catholic Church scandal in 2002 – the venerable Boston Globe – has once again gotten the story right in a just published editorial, “Law Enforcement Must Clean Up the Catholic Church.” The first line of the piece says it all: “Time’s up for Pope Francis and the leaders of … Continued

When PR and Ad Terrorism Crossed A Line

What happened this past week to one businessperson and community leader should never happen anywhere. Media executives and communications professionals should pay attention and agree that it crossed a line. We know that media, both traditional and social, can be powerful tools for expressing and shaping opinion. But when tactics cross over into acts of … Continued

Trump's "Truth" and Consequences

In recent days I’ve been watching, listening and reading about the latest trials and travails regarding Russia and the Trump administration; simultaneously biting my tongue on commenting and chomping at the bit to weigh in. So without bringing politics into it (if that is at all possible, really), let’s take a look at what has … Continued