We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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How did you get through the past 12 months? For us, it was about experience in helping clients through change. Read more on change communications, social media execution during a time of adversity, and more in Tanner Friedman’s 2021 Q1 Update.
“What value would doing this interview have for us?” It’s a question we have heard from a variety of clients over the years, particularly when a media interview opportunity lands in their lap unasked. It’s a justifiable reservation, but one where seeing the bigger picture can provide perspective. First, the hesitations: Time is money, and … Continued