We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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We are Online More Than Ever: Are You Communicating?

Over recent days, the team at Tanner Friedman has blogged about the unprecedented changes local media is making to its coverage – with new collaborations and approaches unheard of before coronavirus changed the lives of us all. But the limitations of our local media, including cuts and furloughs, underscore the importance of using your organization’s … Continued

“What’s In It For Me?” Can’t Be the Only Question

“What value would doing this interview have for us?” It’s a question we have heard from a variety of clients over the years, particularly when a media interview opportunity lands in their lap unasked. It’s a justifiable reservation, but one where seeing the bigger picture can provide perspective. First, the hesitations: Time is money, and … Continued

What’s in a Story? Your Greatest Power to Gain Support

Since our earliest days, storytelling has been central to the human experience. How we share history, learn about one another and aspire for the future. Recently I had the good fortune of hearing Emily Gehman, a story-telling coach, discuss how individuals can harness the power of their own stories. For a room full of Inforum … Continued

The Data Is In: With Donations Down, Insight into Audience Must Go Up

What many nonprofit organizations across the country already knew at the end of 2018 has been reinforced by recent reports: overall giving is down. With a variety of factors to blame, most point to the redefined tax code. While it’s important to understand data trends and economic realities, no fundraiser or development department has the … Continued