As the Detroit Lions head to San Francisco for this weekend’s NFC Championship Game, they have created a literal phenomenon born not just of winning but by a range of additional factors necessary for creating same. In and out of sports theirs is a recipe often attempted but rarely duplicated. In the field of marketing … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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(Spoiler Alert: If you have not seen the movie, plan to read this after watching it). When we meet with a new or prospective client the number one thing we do is listen. Because no matter our experience or familiarity with the industry sector, we need to first hear and appreciate goals, objectives and needs … Continued
This Friday, Dwayne “The Rock” Johnson’s decades long dream of bringing DC Comics character Black Adam to the silver screen finally becomes a reality. But will it sell? Despite a range of challenges, Warner (DC’s parent company) is pulling out all the promotional and marketing stops aimed at ensuring exactly that. The primary challenge here? … Continued
Not to pile on but many Detroit pro football fans are looking beyond this season to better things ahead in 2022. A top draft pick appears to be in the cards for the Lions next Spring but even more interestingly is the announcement this past week of the return of the storied USFL (United States … Continued
How did you get through the past 12 months? For us, it was about experience in helping clients through change. Read more on change communications, social media execution during a time of adversity, and more in Tanner Friedman’s 2021 Q1 Update.
As many professionals transitioned from in-person business card exchanges to virtual networking over the last year, LinkedIn, perhaps more than any other social media platform, has allowed meaningful collaboration and relationship-building to continue from our remote work locations. While the pandemic has certainly impacted our “where” and “when”, we still have our “why” – our … Continued