We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Food PR: Prepared, Overdone, or Too Raw for Consumption?

Sometimes in our social media saturated, 24-7-365 news cycle reality, a communications initiative can be put in motion too quickly. Take the case of the recent day Chick-fil-A faux pas. As the chicken sandwich war begun last summer with Popeyes prepares to re-intensify, Atlanta-based Chick-fil-A sent an email last week to many of its loyalty … Continued

Alliance of American Football: An Alliance Dissolved

Oh, the best laid plans. When it was first announced earlier this year, the Alliance of American Football, a new upstart professional football league poised for Spring play, sounded like it had its act together – from branding to promotion to strategy to, most importantly, a viable business model. Yet, despite all of that, it … Continued

The Data Is In: With Donations Down, Insight into Audience Must Go Up

What many nonprofit organizations across the country already knew at the end of 2018 has been reinforced by recent reports: overall giving is down. With a variety of factors to blame, most point to the redefined tax code. While it’s important to understand data trends and economic realities, no fundraiser or development department has the … Continued

Timing is Everything for Breaking Benjamin’s “Ember”

File Sharing. Unauthorized audio videos. Outright music pirating. All continue to serve as means by which consumers can secure music content without actually paying for it. One band, however, is showing particular marketing aplomb in getting its brand new album tunes into the hands of its paying fans, including understanding the dynamics of music consumption, … Continued

Incentivizing Music Fans With a More Direct Approach

Time was you listened to your favorite music radio station who would play a new single from a forthcoming album while keeping you informed of the album release date (which your local record store also typically listed on a sign board weeks in advance in their shop). New album is released, head to record store, … Continued

Business Sustainability – The Secret’s in the Sauce

Over the past five years the Metro Detroit business community has grown at a degree not seen in literally decades, led in large part by a resurgent city center downtown where, with a nod to Dan Gilbert’s Quicken, more and more people are coming to live, work and play.  Yet, is it sustainable? On Wednesday … Continued