We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

USFL 2.0 – Play to Strengths, Learn from Mistakes

Not to pile on but many Detroit pro football fans are looking beyond this season to better things ahead in 2022.  A top draft pick appears to be in the cards for the Lions next Spring but even more interestingly is the announcement this past week of the return of the storied USFL (United States … Continued

TANNER FRIEDMAN 2021 Q1 UPDATE

How did you get through the past 12 months? For us, it was about experience in helping clients through change. Read more on change communications, social media execution during a time of adversity, and more in Tanner Friedman’s 2021 Q1 Update.

Until Networking Events Return, We Have LinkedIn

As many professionals transitioned from in-person business card exchanges to virtual networking over the last year, LinkedIn, perhaps more than any other social media platform, has allowed meaningful collaboration and relationship-building to continue from our remote work locations. While the pandemic has certainly impacted our “where” and “when”, we still have our “why” – our … Continued

Food PR: Prepared, Overdone, or Too Raw for Consumption?

Sometimes in our social media saturated, 24-7-365 news cycle reality, a communications initiative can be put in motion too quickly. Take the case of the recent day Chick-fil-A faux pas. As the chicken sandwich war begun last summer with Popeyes prepares to re-intensify, Atlanta-based Chick-fil-A sent an email last week to many of its loyalty … Continued

Alliance of American Football: An Alliance Dissolved

Oh, the best laid plans. When it was first announced earlier this year, the Alliance of American Football, a new upstart professional football league poised for Spring play, sounded like it had its act together – from branding to promotion to strategy to, most importantly, a viable business model. Yet, despite all of that, it … Continued

The Data Is In: With Donations Down, Insight into Audience Must Go Up

What many nonprofit organizations across the country already knew at the end of 2018 has been reinforced by recent reports: overall giving is down. With a variety of factors to blame, most point to the redefined tax code. While it’s important to understand data trends and economic realities, no fundraiser or development department has the … Continued