We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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Op-Ed Opportunity Takes Understanding

Just when it seems like everything in media has changed, there’s one piece of news real estate that’s still as prized as beachfront property. The op-ed. To those who work in government affairs, it’s the brass ring – attention for their policy initiative. To the big ego, it’s a tantalizing chance to gain attention (with … Continued

There Is Life After Sports Illustrated and It’s A Kind of Sad

There once was a time when media consumption wasn’t constant. There was a time and a place for it. For most of my life, my favorite piece of media, the time was Friday, either afternoon or evening, and the place was the couch. The media I looked forward all week to consuming was Sports Illustrated. … Continued

In A Strike, The Only PR That Matters

Strike duty is tough PR duty. We know. We’ve been there. The first big adversity project Don and I worked on together was when airline pilots went on a global strike more than 20 years ago. Right now, both the United Auto Workers and General Motors are working overtly and covertly to get messages out, … Continued

The Next Popeyes? Please Don’t Order That.

Based on our experience, now is the time is when the requests typically start coming in to professional service firms. Everything that got procrastinated all year or couldn’t get approved during the summer requires sudden, urgent attention between the day after Labor Day and about a week after Thanksgiving. By all means, bring it on. … Continued

Verlander and Astros Should Go Back To PR Rookie Ball

Justin Verlander may just be the greatest baseball pitcher of his generation. But when it comes to media relations, he’s like a member of the Tanner Friedman team getting on the mound and trying to strike out Major League hitters. Long story short, the Houston Astro didn’t want to talk to a particular Detroit Free … Continued

The Baseball Strike Communications Lesson That Lingers

Thanks to news coverage, I know that I’m writing this post 25 years to the day after the monumental Major League Baseball strike. That helps me remember something I learned then that is still relevant now. The players went on strike after the games on Friday night. On Saturday morning, I was producing a local … Continued