We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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Admit It: Luck Is A Crisis PR Factor

There’s an aspect to PR that doesn’t get talked about enough. What better time to talk about it than St. Patrick’s Day? This past week, for the first time, we specifically mentioned luck, something not acknowledged enough, as a frequent factor in success. DTE Energy invited us to present to hundreds of Public Information Officers … Continued

Media Literacy Shouldn’t Be Limited To The Classroom

It was one of the most interesting discussions I’ve ever had with a students. 90 minutes zoomed by. I had the privilege of speaking with the sports law class at Wayne State University’s Law School in Detroit. We discussed the intersection of media, sports, business and, as much as I could speak to it, law. … Continued

What Your Business Can Learn From A College Tour

Touring four college in five days this past week, as a parent, was both fascinating and exhausting. Aside from the cliches (“We make a big school feel small”) and the absurdly excessive use of the word “like,” today’s college tour offers an important lesson to anyone trying to communicate to a fickle audience. Which audience … Continued

Virginia Governor PR Challenges Extend Beyond Politics

It doesn’t take a PR analyst to tell you that in his nationally-televised and much-tweeted about press conference, Virginia Governor Ralph Northam, a man most of the country had never heard of before made a bad situation if not worse, then certainly more weird. You wouldn’t be wrong if you picked a cliche to describe … Continued

Roger and You Makes A Bad Match.

Roger Stone is back in the news again and seemingly loving every minute of it. To put the recent indictments against him into context, I recommend watching the Netflix documentary “Get Me Roger Stone,” as I did this weekend. With his full cooperation, the filmmakers laid out his entire story and it’s enlightening. But in … Continued

Is MSU’s Crisis Closer To The End, Or The Beginning?

When working with clients in crisis, of any magnitude, there’s a question I think about every day. “Are we closer to the end of this than to the beginning?” If the answer is “no,” there needs to be some sort of movement toward “yes.” The goal should always be getting out of crisis. Sadly, for … Continued