When you add it all up, there’s nothing harder to do in PR than successfully communicate a company name change. That’s especially true when it’s not just the name, but also a visual identity, including a logo. Why? In no particular order, these adages combine for a challenge that tops all the rest. Change is … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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In a crisis, many executives don’t know what to do. That’s fine. Even the best business experience doesn’t prepare some for situations they couldn’t even imagine before. They need help. In recent weeks, we have seen a range of responses to adversity and this feels like the right time to share some of them with … Continued
Sometimes, when trying to figure out the fast-changing media business, it’s helpful to have the whole picture. That’s what Nielsen is trying to do with its new snapshot it calls The Gauge. We had a chance to check it out and realized that if you live in an upper-middle-class, educated, younger-skewing bubble, you can see … Continued
There’s probably no journalist in the country looking at as many criminal court filings these days than Scott MacFarlane. An investigative reporter for the NBC-owned Washington, DC TV station, MacFarlane’s has become the go-to follow on Twitter, as he carefully examines the cases against hundreds of participants in the Capitol riot that led to insurrection … Continued
When a Federal Bankruptcy Judge appointed a fraud investigator to lead the uncovering of details in what would become the largest payroll tax fraud case in U.S. history, that professional picked a 30 year-old to run communications for his operation. The fraud examiner who was put in charge of untangling a mess of historic crime … Continued
You often read in this space about crisis communication. Together, we are heading straight toward a crisis. Communication is needed right away, no matter who you are or what you do, as long as you believe in the scientific advancement in the vaccines that lead to near-complete immunity from COVID-19. The numbers, as usual, don’t … Continued