When clients allow us to go deep, we can show them how communicating to establish trust benefits all facets of an organization, especially its core – customer service. That’s something I learned, in part, by listening to and reading perspective from who I believe is the nation’s top expert on customer service, Dennis Snow, who … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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During and after the Super Bowl, there are about as many armchair ad analysts as there are would-be football coaches. That’s why we try to go deeper and examine (especially when we would gather in the office on Monday morning), whose Sunday spend would help or even hurt a reputation. PR should be part of … Continued
In the PR business, truth is our currency. I understand that may be hard to believe if you’re reading this from the outside or if you’ve only worked on the fringes of the profession. Too often, like in many jobs, the most visible PR is the worst – filled with diversions rather than honesty. We … Continued
It may not be true in politics, but it is in real life: Just because you’re a fan of something doesn’t mean it’s beyond reproach. I’m a fan of radio. It’s what started me, at a young age, on my path to a career in communications. It is, or was before the pandemic, my companion, … Continued
I remember exactly where I was sitting the first time I heard what Larry Barron sounded like on the radio. If the building was still standing now, more than 33 years later, I could take you through the door, around the corner and just down the hall and point to the exact spot where I … Continued
As you’re thinking about PR planning for 2021, it may actually help to think of a 33 year-old movie. 1987’s “Broadcast News” still holds up, as a recent viewing proved, especially the scenes near the end about job cuts. Nothing is more current then when the millionaire anchor, played by Jack Nicholson, says to the … Continued