We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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Social Media Is Like A Funhouse Mirror

If you’re lucky enough to have a job these days and it’s in communications, chances are you’re spending at least some conference calls or Zoom meetings analyzing social media posts like they are chemical particles for the awaited vaccine. During the pandemic, we’ve seen an acceleration in sensitivity to what’s posted on social media platforms. … Continued

The Second Wave Of Crisis Is Here. Are You Prepared?

Because of the coronavirus, the first wave of crisis communications started in March and continued into April. What started with “an abundance of caution” led to a slew of communicating bad news like event cancellations, layoff notices, positive tests, closures and even deaths. Then came some stability in May, as cases waned and “pivots” took … Continued

Missing Mackinac During Memorial Week: Some Perspective

Memorial Day is one of the days of this year that was planned, almost to the hour, many months ago. I was going to wake up early, for a holiday, drive about four hours to Mackinaw City, Michigan, enjoy whitefish for lunch at the Keyhole bar, then get on a ferry for Mackinac Island, check … Continued

Warning: Crisis Clickbait Is Near. Here’s What To Do About It.

It’s like a flashback to the last recession. We’re starting to see headlines that claim to tell you what exactly life will be like post-pandemic. The clickbait looks something like this: DEATH KNELL: THING YOU MISS IS GONE FOR GOOD AND NEVER COMING BACK! It’s all reminiscent of the “…Is Dead” headlines we saw years … Continued

To Politicians, Is Hate Speech Actually Good PR?

Here we are in 2020. We’re 155 years past the Civil War. We’re 75 years past the end of World War II. Shouldn’t the easiest thing in PR be to decry, denounce, condemn or disavow any use of hateful symbols such as Confederate flags or Nazi images? We would think. But apparently for some political … Continued