We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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Journalists Sound Off On PR, Are You Listening?

You’ve heard it from us before. Now, you’re hearing it from journalists themselves, under the cloak of a new survey from Cision, the media database company. Journalists surveyed globally are telling PR pros that they need to start working differently and respecting the new way that news operates. It’s incumbent upon us to heed that … Continued

Mueller Report Demonstrates: Be Careful What You Retweet

This week I downloaded the Mueller Report and began reading it voraciously. And though I am far from finished reading it word from oft-redacted word, I was immediately shocked by the sheer degree of Russian interference in our democracy and in our election. In particular when it came to social media meddling, the Report demonstrates … Continued

PR Was The First Win of The Yzerman Era

Amid the euphoria of Detroit Red Wings great Steve Yzerman returning to the franchise as its general manager is an impressive piece of PR. The team controlled the announcement of its own news as much as any organization could be possibly be expected to own a story of this magnitude, in this environment. Unless you’re … Continued

Media Literacy Shouldn’t Be Limited To The Classroom

It was one of the most interesting discussions I’ve ever had with a students. 90 minutes zoomed by. I had the privilege of speaking with the sports law class at Wayne State University’s Law School in Detroit. We discussed the intersection of media, sports, business and, as much as I could speak to it, law. … Continued

WLLZ “Detroit’s Wheels” Rolls Again

The Detroit airwaves just got a bit more interesting today with yet another format change that is one part nostalgia and another part Lazarus. WLLZ-FM “Detroit’s Wheels” has returned – same bat time, albeit different bat channel (and musical approach).  It’s worth both an historic as well as contemporary look. WLLZ, as most know, was … Continued