We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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What Are Your Chances of A Successful Media Pitch? Ouch.

Everyone who thinks they have a news story needs to see this number because it’s one that should hit you right between the eyes: 3.43% That’s the percentage of emailed media pitches by PR types that are actually successful. Really. Believe it or not, it’s a record high. Check out the latest report from PR … Continued

Will Soros Investment Affect Your Local News?

Three years ago this week, radio station owner Entercom enjoyed a stock price of $187.80. Five weeks later, in March 2021, the company, which owns 227 local stations and also podcast production companies, renamed itself Audacy. Today, in bankruptcy, its stock is trading for 15 cents per share. Just last week, the investment firm that … Continued

It’s Not Too Early To Consider 2025

It’s the time of the year when communicators are starting to think about plans for 2024. But if you really want to understand the media business, it’s important to look ahead to 2025. The commercial local TV business already is. From what we’re hearing, the large corporations that own the most local stations are forecasting … Continued

Don’t Expect Audiences To Decode Your News

Companies get bought and sold every day. Sometimes, they actually merge. But you wouldn’t know it by much of their communications language. It seems nobody wants to admit that they’re being bought or sold anymore. This is especially challenging in health care, where nonprofits are involved. But in the for-profit world, when someone is buying … Continued