In the PR business, there traditionally has been nothing quite like the aura of “national.” “National” agencies have portrayed themselves as superior in every respect, commanding giant staffs and fees. “National” media placements have been thought by clients to be more precious and worth more money than just about anything. I’m not here to say … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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Just when it seems like everything in media has changed, there’s one piece of news real estate that’s still as prized as beachfront property. The op-ed. To those who work in government affairs, it’s the brass ring – attention for their policy initiative. To the big ego, it’s a tantalizing chance to gain attention (with … Continued
There once was a time when media consumption wasn’t constant. There was a time and a place for it. For most of my life, my favorite piece of media, the time was Friday, either afternoon or evening, and the place was the couch. The media I looked forward all week to consuming was Sports Illustrated. … Continued
Content is King. As consumers, it’s what we crave. As communicators, it’s what we create. From radio, cable and satellite to podcasts, apps and Roku, the appetite must be fed. More platforms also means more competition and the need for what is heard, watched, read, broadcast or streamed to be compelling and produced quickly and … Continued
Based on our experience, now is the time is when the requests typically start coming in to professional service firms. Everything that got procrastinated all year or couldn’t get approved during the summer requires sudden, urgent attention between the day after Labor Day and about a week after Thanksgiving. By all means, bring it on. … Continued
Justin Verlander may just be the greatest baseball pitcher of his generation. But when it comes to media relations, he’s like a member of the Tanner Friedman team getting on the mound and trying to strike out Major League hitters. Long story short, the Houston Astro didn’t want to talk to a particular Detroit Free … Continued