We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

A New Challenge for The TV Business: Will Campaign Cash Keep Flowing?

After Michigan’s primary election, the last thing you want to read right now is more amateur punditry. So I’ll spare you that. But there’s a takeaway from this state’s elections that’s worth noting for everyone who works in, or even cares about, the media and PR businesses. An argument could now be made that broadcast … Continued

PR May Be CBS News’ Biggest Challenge of All

The situation at CBS News get so hot earlier this month, it seemed everyone could benefit from a summer slowdown. CBS has more than its share of problems, from ratings to HR. But the more the situation comes into view, the network news operation is, first and foremost, in the midst of a PR crisis … Continued

The Truths About 60 Minutes and Scott Pelley

All of these things are simultaneously true: -60 Minutes is the most watched news program in the country. Even with all of the changes in media consumption, it still attracts 9 million viewers per week via “linear” (traditional) TV. That’s triple the audience of the highest-rated opinion-disguised-as-news Fox News Channel evening programming and as much … Continued

The Media Generation Gap: Understand Why 55 Matters

It’s amazing that I’m still in meetings in 2026 hearing someone say, when discussing the continued splintering of the media audience “Well, Walter Cronkite isn’t bringing us together anymore.” Cronkite’s last broadcast was March 6, 1981. I’m in the waning months of living in the “coveted” 25-54 age demographic and I was 9 years old … Continued

A Tiny Primate Inspires a Global Populace

In this blog we try to bring thoughts and ideas with the goal of informing and contemplating. Topically, over nearly 20 years, that has included entries on media, marketing, adversity management, and some things at times esoteric and profound. Enter a 4-pound monkey who in recent days has captured hearts, minds and media. If you … Continued