We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

25 Years Later, A Conversation With An OJ Analyst

25 years ago, using a primitive, pre-Windows newsroom computer system, I could type “lower 1/3” graphic information for the name Erwin Chemerinsky with the same speed as I could Johnnie Cochran. In putting together nightly recaps of the O.J. Simpson trial, using network interviews, I knew I could always count on a soundbite from the … Continued

Rocket Man: A Musical Story Worth (Re)Discovering

From the moment we first developed our agency’s mission, vision and direction nearly 12 years ago, we knew our “strategic communications” moniker meant focusing on helping our clients tell their stories. And the key to overall success in those subsequent years has been guiding those clients to communicate in an honest, authentic way, within a … Continued

What Happens In Youngstown Won’t Stay In Youngstown

We’ve told you how more than 1,000 newspapers across the country have closed in the past decade. We’ve also told you how despite the fact that a Harvard researcher predicts half of newspapers that survived will last less than another decade, 71% of news consumers think the media business is healthy. There’s a big disconnect … Continued

Podcasts: A Look, Listen and Double Take

Virtually everyone has heard the term “podcast” and more and more people are listening to them everyday. Still, as with the “blog” ten years ago, podcasts have and are continuing to emerge as an important medium for audio content downloaded by listeners/subscribers wherever and whenever it is most convenient. So, who exactly is listening, where … Continued

Lessons From The NBA: What It Takes To Do Championship PR

Going for a walk on a summer morning and listening to a podcast helped put things into perspective. Richard Deitsch of The Athletic hosts a podcast that has become part of my weekend routine. He talks, in-depth, about media and trends to professionals who happen to cover sports. This week, he focused on two journalists, … Continued

25 Years Since A Career and TV Changed Forever

If you’re in your mid-30s or younger, none of this probably makes sense to you. But if you worked in news, especially as a generalist in broadcast news, in the mid-’90s, you covered the story that broke exactly 25 years ago. The O.J. Simpson case was one the “big breaks” of my career. By no … Continued