During and after the Super Bowl, there are about as many armchair ad analysts as there are would-be football coaches. That’s why we try to go deeper and examine (especially when we would gather in the office on Monday morning), whose Sunday spend would help or even hurt a reputation. PR should be part of … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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As you’re thinking about PR planning for 2021, it may actually help to think of a 33 year-old movie. 1987’s “Broadcast News” still holds up, as a recent viewing proved, especially the scenes near the end about job cuts. Nothing is more current then when the millionaire anchor, played by Jack Nicholson, says to the … Continued
In more than 50 years of covering news on the radio in Detroit, Dick Haefner has reported on every possible type of story in what’s arguably the nation’s best all-around news market. But he has never been one to make the story about him. That’s OK. Before he retires from full-time work, after serving as … Continued
On Election Night, while setting up a press conference at Detroit’s TCF Center, where a record number of absentee ballots were being counted, I couldn’t help flashing back 26 years. As a TV news writer/producer in Atlanta, I arrived for my 1994 Election Night shift to find I wasn’t writing a lead election story, as … Continued
It has been 20 years since NBC’s Tim Russert created a memorable moment on Election Night. Trying to help his audience make sense of electoral college math, he used a white board and markers, along with the visual and personality power of the television medium, to emphasize the “need to know” points. It made for … Continued
Labor Day is a holiday dedicated to the the incalculable sacrifices and contributions of the American worker over this country’s history. At one time for many it was also a weekend of great charitable awareness and accomplishment in the annual Jerry Lewis MDA Telethon – an event like perhaps no other before or since. It … Continued