We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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It’s like a flashback to the last recession. We’re starting to see headlines that claim to tell you what exactly life will be like post-pandemic. The clickbait looks something like this: DEATH KNELL: THING YOU MISS IS GONE FOR GOOD AND NEVER COMING BACK! It’s all reminiscent of the “…Is Dead” headlines we saw years … Continued
Every once in while, we get to work on something that’s truly exemplary. This is one of those projects. Some of the fiercest competitors in media are laying down their arms, so to speak, for the greater good. It has been a privilege to help communicate this first-of-its-kind effort and it’s worth sharing throughout our … Continued
During these days filled with uncertainty, there’s one sure thing we can share from our vantage point. Journalists are working harder than ever to bring you the information that the audience numbers prove you’re relying upon to stay informed to what’s going on outside your home. In many cases, they are also doing their jobs … Continued
This isn’t just PR shoptalk. Crisis communication is actually what every one of us needs and wants right now. We need information to help us make decisions about our lives. We want leadership from the officials we have elected, who we expect to be closest to the experts and have access to decision-making tools that … Continued
It’s times like these you learn to live again It’s times like these you give and give again It’s times like these you learn to love again It’s times like these time and time again. -Foo Fighters In times of crisis, true leaders distinguish themselves. In how they interact and guide their colleagues. In how … Continued
In this continued age of personal media, it’s harder than ever to determine what content actually draws the biggest audiences. As media analysts, we need to study the numbers to get outside our personal bubbles to look objectively at what now qualifies as a “mass audience.” As is often the case in March, TV ratings … Continued