We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Jerry Lewis’ Labor Day Legacy Lives On In Hearts And Minds

Labor Day is a holiday dedicated to the the incalculable sacrifices and contributions of the American worker over this country’s history. At one time for many it was also a weekend of great charitable awareness and accomplishment in the annual Jerry Lewis MDA Telethon – an event like perhaps no other before or since. It … Continued

Warning: Crisis Clickbait Is Near. Here’s What To Do About It.

It’s like a flashback to the last recession. We’re starting to see headlines that claim to tell you what exactly life will be like post-pandemic. The clickbait looks something like this: DEATH KNELL: THING YOU MISS IS GONE FOR GOOD AND NEVER COMING BACK! It’s all reminiscent of the “…Is Dead” headlines we saw years … Continued

Crisis Brings Collaboration That Should Be A Media Model

Every once in while, we get to work on something that’s truly exemplary. This is one of those projects. Some of the fiercest competitors in media are laying down their arms, so to speak, for the greater good. It has been a privilege to help communicate this first-of-its-kind effort and it’s worth sharing throughout our … Continued

News Looks Different. Is That Here To Stay?

During these days filled with uncertainty, there’s one sure thing we can share from our vantage point. Journalists are working harder than ever to bring you the information that the audience numbers prove you’re relying upon to stay informed to what’s going on outside your home. In many cases, they are also doing their jobs … Continued

To See Crisis Fundamentals In Action, Keep It Local

This isn’t just PR shoptalk. Crisis communication is actually what every one of us needs and wants right now. We need information to help us make decisions about our lives. We want leadership from the officials we have elected, who we expect to be closest to the experts and have access to decision-making tools that … Continued