We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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The King Isn’t Dead: Why Bud Stole The Super Bowl Show

During and after the Super Bowl, there are about as many armchair ad analysts as there are would-be football coaches. That’s why we try to go deeper and examine (especially when we would gather in the office on Monday morning), whose Sunday spend would help or even hurt a reputation. PR should be part of … Continued

For 2021 PR Plans: Lessons From A Movie and A List

As you’re thinking about PR planning for 2021, it may actually help to think of a 33 year-old movie. 1987’s “Broadcast News” still holds up, as a recent viewing proved, especially the scenes near the end about job cuts. Nothing is more current then when the millionaire anchor, played by Jack Nicholson, says to the … Continued

Thank You To A Retiring Role Model

In more than 50 years of covering news on the radio in Detroit, Dick Haefner has reported on every possible type of story in what’s arguably the nation’s best all-around news market. But he has never been one to make the story about him. That’s OK. Before he retires from full-time work, after serving as … Continued

A Week Before The Election, There’s Unity. About TV.

It has been 20 years since NBC’s Tim Russert created a memorable moment on Election Night. Trying to help his audience make sense of electoral college math, he used a white board and markers, along with the visual and personality power of the television medium, to emphasize the “need to know” points. It made for … Continued

Jerry Lewis’ Labor Day Legacy Lives On In Hearts And Minds

Labor Day is a holiday dedicated to the the incalculable sacrifices and contributions of the American worker over this country’s history. At one time for many it was also a weekend of great charitable awareness and accomplishment in the annual Jerry Lewis MDA Telethon – an event like perhaps no other before or since. It … Continued