We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

What Happens When A PR Endemic Happens At The Alma Mater

We Syracuse communications alumni are a loyal and sometimes cocky bunch. We love our school and think it’s the best. We are often proven right. But when our beloved alma mater falls short of our expectations, we blow up each other’s texts with takes of embarrassment. Political zealots could learn something from us. While true … Continued

A Look Through The Window at PR Since January 20th

For the past 18 years, we have tried to use this space to give you a look at what really happens inside our business and give you a glimpse at a profession that, ironically, has done an awful job of communicating what it actually does. While we are proud of how we have given you … Continued

Fasten Your PR Seatbelt In 2025

Somehow, for the past 20 years, no matter how choppy things get in the media business, the water has been inviting, calm and warm, relatively speaking, in the PR business. But it sure seems like 2025 is going to be the year when change is going to catch up to the PR business. There are … Continued

Farewell to “The New Guy?” Already?

Wait. Weren’t we just the new guys? While the memories of my return home to Detroit, just as Devin Scilian was getting situated in part of, then all of, the anchor chair gradually vacated by the legendary Mort Crim, are fresh, that really was more than 28 years ago. And, somehow, this is Devin’s last … Continued

Politics Aside, Character and Behavior Will Still Matter

Back before Zoom and Teams, it was a little tougher, sometimes, to pick up on what someone’s tone indicated. But in the conversation I remember most from the early days of Donald Trump’s first presidency, it was probably a combination of devil’s advocacy, an attempt at humor in a challenging moment and genuine curiosity. I … Continued