We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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Content is King. As consumers, it’s what we crave. As communicators, it’s what we create. From radio, cable and satellite to podcasts, apps and Roku, the appetite must be fed. More platforms also means more competition and the need for what is heard, watched, read, broadcast or streamed to be compelling and produced quickly and … Continued
Based on our experience, now is the time is when the requests typically start coming in to professional service firms. Everything that got procrastinated all year or couldn’t get approved during the summer requires sudden, urgent attention between the day after Labor Day and about a week after Thanksgiving. By all means, bring it on. … Continued
Justin Verlander may just be the greatest baseball pitcher of his generation. But when it comes to media relations, he’s like a member of the Tanner Friedman team getting on the mound and trying to strike out Major League hitters. Long story short, the Houston Astro didn’t want to talk to a particular Detroit Free … Continued
Thanks to news coverage, I know that I’m writing this post 25 years to the day after the monumental Major League Baseball strike. That helps me remember something I learned then that is still relevant now. The players went on strike after the games on Friday night. On Saturday morning, I was producing a local … Continued
Last year in New Zealand, a shooter gruesomely and callously recorded and posted video live to social media using a body cam. Despite nearly immediate and aggressive means to remove the footage (YouTube eliminated it from users’ pages 1.5 million times in the first 24 hours), it lived on for weeks. While that is an … Continued
“What value would doing this interview have for us?” It’s a question we have heard from a variety of clients over the years, particularly when a media interview opportunity lands in their lap unasked. It’s a justifiable reservation, but one where seeing the bigger picture can provide perspective. First, the hesitations: Time is money, and … Continued