It’s the time of the year when communicators are starting to think about plans for 2024. But if you really want to understand the media business, it’s important to look ahead to 2025. The commercial local TV business already is. From what we’re hearing, the large corporations that own the most local stations are forecasting … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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Companies get bought and sold every day. Sometimes, they actually merge. But you wouldn’t know it by much of their communications language. It seems nobody wants to admit that they’re being bought or sold anymore. This is especially challenging in health care, where nonprofits are involved. But in the for-profit world, when someone is buying … Continued
As we eagerly await the kickoff of today’s Detroit Lions game against the Seahawks, I thought it a time apropos to call out, in a positive way, the PR machine that is the National Football League and the new Netflix series “Quarterback.” It is a study in effective story-telling that is worth a closer look. … Continued
To look back on the biggest week of the year in what may be the fastest-evolving form of media, we’re letting you into our network. Those most in the know in podcasting were at the Podcast Movement conference in Denver last week, including three companies where we have relationships, including a media research firm, a … Continued
PR types and journalists shouldn’t just be working together. We can learn from each other too. Last weekend, I was honored to be asked to speak at a first-of-its-kind event, created by the Asian American Journalists Association’s Detroit chapter, in partnership with the regional chapters of National Association of Black Journalists, the Society of Professional … Continued
Perceived or otherwise, the rules of engagement in the PR business used to be pretty simple. Pay us, we’ll get you into news coverage and that will help drive your business. While media relations can still be a significant part of what we do for a living, new data shows how the premise and promise … Continued