We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

The Media Generation Gap: Understand Why 55 Matters

It’s amazing that I’m still in meetings in 2026 hearing someone say, when discussing the continued splintering of the media audience “Well, Walter Cronkite isn’t bringing us together anymore.” Cronkite’s last broadcast was March 6, 1981. I’m in the waning months of living in the “coveted” 25-54 age demographic and I was 9 years old … Continued

A Tiny Primate Inspires a Global Populace

In this blog we try to bring thoughts and ideas with the goal of informing and contemplating. Topically, over nearly 20 years, that has included entries on media, marketing, adversity management, and some things at times esoteric and profound. Enter a 4-pound monkey who in recent days has captured hearts, minds and media. If you … Continued

Journalists Arrested: It Really Happened Here

Don Lemon is not my kind of infotainer. I tried watching his CNN show, but too often he sounded like just another cable “news” talking head. And I haven’t watched anything he’s done since, from Twitter-streaming to whatever it is now. But that’s not the point and it shouldn’t be. In this country, journalists should … Continued

In One Way 2025 Was The Hardest Year Yet, So Bring on… More?

The Great Recession was a tough time to be in any business, especially in a start-up in a field like PR when new platforms were emerging and fees were hard to collect while companies themselves, on top of the jobs inside them, were disappearing before our eyes. But at least it was a universally shared … Continued

The Panel and the Polls Line Up: You Are Setting The Media Trends

With a live mic and an audience of dozens of established and emerging business leaders from a variety of sectors, a few questions helped get the conversation started while providing some insight for you. “Who has listened to a podcast this week?” All of the hands went up. “Who has read an article online in … Continued