We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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Many seem to want to write off traditional radio with refrains such as, “Everyone is listening to their iPhones,” or, “I only listen to podcasts.” Yet, a new research study takes an interesting look at in-car consumption with data that begs to differ. Each year, and for the past decade, respected Edison Research has surveyed … Continued
As we eagerly await the kickoff of today’s Detroit Lions game against the Seahawks, I thought it a time apropos to call out, in a positive way, the PR machine that is the National Football League and the new Netflix series “Quarterback.” It is a study in effective story-telling that is worth a closer look. … Continued
Content is King. As consumers, it’s what we crave. As communicators, it’s what we create. From radio, cable and satellite to podcasts, apps and Roku, the appetite must be fed. More platforms also means more competition and the need for what is heard, watched, read, broadcast or streamed to be compelling and produced quickly and … Continued
Virtually everyone has heard the term “podcast” and more and more people are listening to them everyday. Still, as with the “blog” 10 years ago, podcasts have and are continuing to emerge as an important medium for audio content downloaded by listeners/subscribers wherever and whenever it is most convenient. So, who exactly is listening, where … Continued
Time was you listened to your favorite music radio station who would play a new single from a forthcoming album while keeping you informed of the album release date (which your local record store also typically listed on a sign board weeks in advance in their shop). New album is released, head to record store, … Continued
In recent days I was with client “Downtown Dearborn” recounting an initiative we had successfully promoted that saw the Dearborn Symphony and the city’s Green Brain Comics join forces for a pop concert of “comic book” music. One of the participants in the meeting said she had no idea people still read comics. With a … Continued