We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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Gannett Bid Should Wake Up PR

Again, life imitates art. In this case, it could be the first step toward a business tragedy It’s as if, just like in the 1987 movie “Wall Street,” someone called the Wall Street Journal, like the fictional “Wall Street Chronicle,” and fed the tip “Blue Horseshoe Loves Gannett.” The Journal reports Digital First Media, the … Continued

Treason or a Reason?

Amid investigations and indictments and “tell all” books the New York Times this week published an Opinion piece by an anonymous author purporting to also represent others within the White House to much debate and fury. “Treasonous” shouted the president and his proponents. Rather, I would argue, it is the perfect demonstration of what can … Continued

National Newspaper Editorial Effort Doesn’t Meet PR Test

In their common crisis of credibility, a top priority for U.S. news outlets should be busting myths, include those perpetuated by the President of the United States. One common misperception, which seems to have grown in stature in recent years, is that somehow, separately owned and operated news organizations are coordinated as “The Media,” together … Continued

“Fake News” Claims Revealed As Biggest Fake Of All

While its title certainly doesn’t do anything to shed an elitist image, the new Showtime documentary series “The Fourth Estate” shows viewers, for the first time, how news is made in the unprecedented news environment that began in late January 2017. The series producers had unprecedented access to the New York Times, every day for … Continued