We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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Companies get bought and sold every day. Sometimes, they actually merge. But you wouldn’t know it by much of their communications language. It seems nobody wants to admit that they’re being bought or sold anymore. This is especially challenging in health care, where nonprofits are involved. But in the for-profit world, when someone is buying … Continued
To football fans, Aaron Rodgers is a top quarterback. To fans and non-fans alike, Aaron Rodgers has been a commercial actor for an insurance company. Now that he has been exposed as a conspiracy theorist, those things have a hard time lining up. And there’s a lesson in here for anyone who thinks that a … Continued
Labor Day is a holiday dedicated to the the incalculable sacrifices and contributions of the American worker over this country’s history. At one time for many it was also a weekend of great charitable awareness and accomplishment in the annual Jerry Lewis MDA Telethon – an event like perhaps no other before or since. It … Continued
Since our earliest days, storytelling has been central to the human experience. How we share history, learn about one another and aspire for the future. Recently I had the good fortune of hearing Emily Gehman, a story-telling coach, discuss how individuals can harness the power of their own stories. For a room full of Inforum … Continued