We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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WLLZ “Detroit’s Wheels” Rolls Again

The Detroit airwaves just got a bit more interesting today with yet another format change that is one part nostalgia and another part Lazarus. WLLZ-FM “Detroit’s Wheels” has returned – same bat time, albeit different bat channel (and musical approach).  It’s worth both an historic as well as contemporary look. WLLZ, as most know, was … Continued

Original Caped Crusader Most Endearing

‘Holy Heartbreak, Batman!’ exclaimed the USA Today on Friday as we learned of the death of actor Adam West, 88, of leukemia.  The article’s headline, homage to the trademark remarks of Burt Ward’s Robin on the hit “Batman” TV program of the 1960s in which he costarred with West, was picked up in newspapers and … Continued

The Pros and Cons of Comic Con

In recent days I was with client “Downtown Dearborn” recounting an initiative we had successfully promoted that saw the Dearborn Symphony and the city’s Green Brain Comics join forces for a pop concert of “comic book” music.  One of the participants in the meeting said she had no idea people still read comics.  With a … Continued

Media Made Mothman Mainstream – in 1966

Big Foot. The Loch Ness Monster. The Abominable Snowman. All are a part of folklore and legend yet some believe are entities existing outside the realm of traditional science or nature. Like UFOs, they are typically considered by mainstream society and certainly the media with tongue-in-cheek – at worst hoaxes and at best misunderstood but … Continued

David Cassidy: A (Brand) Identity Lost and Found

 I don’t know what I’m up against. I don’t know what it’s all about. I got so much to think about…This week, former pop idol David Cassidy announced to the world that he has dementia and, after nearly 50 years of performing, he is retiring.  His life has been an extreme rollercoaster ride that has … Continued

Ray Kroc's Grand Brand Plan

On Friday, at the kind invitation of PR pro and educator extraordinaire Dr. Linda Hagan, I guest lectured a class of young artists at the Center for Creative Studies in Detroit. In fitting with the curriculum of business and marketing trends and practices, I advised the group on how best to go about creating their … Continued