We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

FLASH: DC Finally Listens To Its Customers

(Spoiler Alert: If you have not seen the movie, plan to read this after watching it). When we meet with a new or prospective client the number one thing we do is listen. Because no matter our experience or familiarity with the industry sector, we need to first hear and appreciate goals, objectives and needs … Continued

Why Even John Madden Needed Media Training

40 years ago tonight, Super Bowl XVI kicked off in Pontiac, Michigan. More than 85 million Americans watched it live and saw arguably the best broadcast pair in the history of football – maybe sports – call their first championship game together. Pat Summerall and John Madden brought the action to homes, beginning a truly … Continued

USFL 2.0 – Play to Strengths, Learn from Mistakes

Not to pile on but many Detroit pro football fans are looking beyond this season to better things ahead in 2022.  A top draft pick appears to be in the cards for the Lions next Spring but even more interestingly is the announcement this past week of the return of the storied USFL (United States … Continued

Jerry Lewis’ Labor Day Legacy Lives On In Hearts And Minds

Labor Day is a holiday dedicated to the the incalculable sacrifices and contributions of the American worker over this country’s history. At one time for many it was also a weekend of great charitable awareness and accomplishment in the annual Jerry Lewis MDA Telethon – an event like perhaps no other before or since. It … Continued

WLLZ “Detroit’s Wheels” Rolls Again

The Detroit airwaves just got a bit more interesting today with yet another format change that is one part nostalgia and another part Lazarus. WLLZ-FM “Detroit’s Wheels” has returned – same bat time, albeit different bat channel (and musical approach).  It’s worth both an historic as well as contemporary look. WLLZ, as most know, was … Continued

Original Caped Crusader Most Endearing

‘Holy Heartbreak, Batman!’ exclaimed the USA Today on Friday as we learned of the death of actor Adam West, 88, of leukemia.  The article’s headline, homage to the trademark remarks of Burt Ward’s Robin on the hit “Batman” TV program of the 1960s in which he costarred with West, was picked up in newspapers and … Continued