We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

USFL 2.0 – Play to Strengths, Learn from Mistakes

Not to pile on but many Detroit pro football fans are looking beyond this season to better things ahead in 2022.  A top draft pick appears to be in the cards for the Lions next Spring but even more interestingly is the announcement this past week of the return of the storied USFL (United States … Continued

Tanner Friedman Promotes Top Professionals

Tanner Friedman Strategic Communications announces the following promotions of its key client-facing team members: • KIM EBERHARDT, Director (formerly Senior Account Manager) • KRISTIN SOKUL, Director (formerly Senior Account Manager) • LEXI CERILLI, Senior Account Manager (formerly Account Manager) • TOM WEGEHAUPT, Senior Account Manager (formerly Account Manager) Click here to read full announcement.

There's No Place Like Home Plate

Baseball has long been known as the national pastime and for good reason.  Nothing quite beats sitting in the stands on a long summer night, watching talented athletes compete on manicured fields while enjoying the requisite hot dogs, peanuts and a “cold one”.  And nowhere is the fun and frivolity more endearing (and enduring) than … Continued

The "Next" Ice Bucket Challenge? Good Luck.

The best PR coup in recent days is the stealing of the headlines from the Democratic Convention by the national ALS Association. They marked the two year anniversary of the Ice Bucket Challenge craze, that significantly raised funds for their mission, by breaking the news that money raised during that time period led to an … Continued

Nike Just Does It in London

Last time, we talked about the brilliance of Dr. Dre in the product placement of his Beats headphones at this year’s Olympics. Yet, the company that many are pointing to as the gold standard in guerilla or “ambush” marketing at the 2012 summer games is one known for its uncanny ability to stand out in … Continued

When Is A Banner Not Just A Banner?

The answer to that riddle: When it carries a symbolic message of hope, renewal and opportunity. That is exactly what occurred this past week in Detroit as a 10-story “banner” was unfurled from the top of the 20-story 1001 Woodward Building in Campus Martius, across from Compuware. The new message from high atop the downtown skyline? … Continued