We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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As the Detroit Lions head to San Francisco for this weekend’s NFC Championship Game, they have created a literal phenomenon born not just of winning but by a range of additional factors necessary for creating same. In and out of sports theirs is a recipe often attempted but rarely duplicated. In the field of marketing … Continued
This Friday, Dwayne “The Rock” Johnson’s decades long dream of bringing DC Comics character Black Adam to the silver screen finally becomes a reality. But will it sell? Despite a range of challenges, Warner (DC’s parent company) is pulling out all the promotional and marketing stops aimed at ensuring exactly that. The primary challenge here? … Continued
Not to pile on but many Detroit pro football fans are looking beyond this season to better things ahead in 2022. A top draft pick appears to be in the cards for the Lions next Spring but even more interestingly is the announcement this past week of the return of the storied USFL (United States … Continued
Tanner Friedman Strategic Communications announces the following promotions of its key client-facing team members: • KIM EBERHARDT, Director (formerly Senior Account Manager) • KRISTIN SOKUL, Director (formerly Senior Account Manager) • LEXI CERILLI, Senior Account Manager (formerly Account Manager) • TOM WEGEHAUPT, Senior Account Manager (formerly Account Manager) Click here to read full announcement.
Baseball has long been known as the national pastime and for good reason. Nothing quite beats sitting in the stands on a long summer night, watching talented athletes compete on manicured fields while enjoying the requisite hot dogs, peanuts and a “cold one”. And nowhere is the fun and frivolity more endearing (and enduring) than … Continued
The best PR coup in recent days is the stealing of the headlines from the Democratic Convention by the national ALS Association. They marked the two year anniversary of the Ice Bucket Challenge craze, that significantly raised funds for their mission, by breaking the news that money raised during that time period led to an … Continued