This Friday, Dwayne “The Rock” Johnson’s decades long dream of bringing DC Comics character Black Adam to the silver screen finally becomes a reality. But will it sell? Despite a range of challenges, Warner (DC’s parent company) is pulling out all the promotional and marketing stops aimed at ensuring exactly that. The primary challenge here? … Continued
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Not to pile on but many Detroit pro football fans are looking beyond this season to better things ahead in 2022. A top draft pick appears to be in the cards for the Lions next Spring but even more interestingly is the announcement this past week of the return of the storied USFL (United States … Continued
Tanner Friedman Strategic Communications announces the following promotions of its key client-facing team members: • KIM EBERHARDT, Director (formerly Senior Account Manager) • KRISTIN SOKUL, Director (formerly Senior Account Manager) • LEXI CERILLI, Senior Account Manager (formerly Account Manager) • TOM WEGEHAUPT, Senior Account Manager (formerly Account Manager) Click here to read full announcement.
Baseball has long been known as the national pastime and for good reason. Nothing quite beats sitting in the stands on a long summer night, watching talented athletes compete on manicured fields while enjoying the requisite hot dogs, peanuts and a “cold one”. And nowhere is the fun and frivolity more endearing (and enduring) than … Continued
The best PR coup in recent days is the stealing of the headlines from the Democratic Convention by the national ALS Association. They marked the two year anniversary of the Ice Bucket Challenge craze, that significantly raised funds for their mission, by breaking the news that money raised during that time period led to an … Continued
Last time, we talked about the brilliance of Dr. Dre in the product placement of his Beats headphones at this year’s Olympics. Yet, the company that many are pointing to as the gold standard in guerilla or “ambush” marketing at the 2012 summer games is one known for its uncanny ability to stand out in … Continued