We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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Warning: Crisis Clickbait Is Near. Here’s What To Do About It.

It’s like a flashback to the last recession. We’re starting to see headlines that claim to tell you what exactly life will be like post-pandemic. The clickbait looks something like this: DEATH KNELL: THING YOU MISS IS GONE FOR GOOD AND NEVER COMING BACK! It’s all reminiscent of the “…Is Dead” headlines we saw years … Continued

To Politicians, Is Hate Speech Actually Good PR?

Here we are in 2020. We’re 155 years past the Civil War. We’re 75 years past the end of World War II. Shouldn’t the easiest thing in PR be to decry, denounce, condemn or disavow any use of hateful symbols such as Confederate flags or Nazi images? We would think. But apparently for some political … Continued

News Looks Different. Is That Here To Stay?

During these days filled with uncertainty, there’s one sure thing we can share from our vantage point. Journalists are working harder than ever to bring you the information that the audience numbers prove you’re relying upon to stay informed to what’s going on outside your home. In many cases, they are also doing their jobs … Continued

To See Crisis Fundamentals In Action, Keep It Local

This isn’t just PR shoptalk. Crisis communication is actually what every one of us needs and wants right now. We need information to help us make decisions about our lives. We want leadership from the officials we have elected, who we expect to be closest to the experts and have access to decision-making tools that … Continued

Bad News For Bank Exposes PR Trend

Just reading the New York Times column about U.S. Bank is a punch to the gut of anyone who works in PR, specifically media relations. A call center worker says she was fired for trying to help a customer in need (on Christmas Eve!) and the bank comes across as soulless and, well, corporate, as … Continued