We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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What Happens In Youngstown Won’t Stay In Youngstown

We’ve told you how more than 1,000 newspapers across the country have closed in the past decade. We’ve also told you how despite the fact that a Harvard researcher predicts half of newspapers that survived will last less than another decade, 71% of news consumers think the media business is healthy. There’s a big disconnect … Continued

Lessons From The NBA: What It Takes To Do Championship PR

Going for a walk on a summer morning and listening to a podcast helped put things into perspective. Richard Deitsch of The Athletic hosts a podcast that has become part of my weekend routine. He talks, in-depth, about media and trends to professionals who happen to cover sports. This week, he focused on two journalists, … Continued

Let’s Think Before We Say “We Don’t Comment”

Every once in a while, amid the junk on social media, there’s a post that can make you think about something that you’ve never thought about before and it actually merits consideration. It happened over the weekend when Washington Post media writer Paul Farhi tweeted: “Companies almost always say they “don’t discuss personnel matters” when … Continued

An Embargo Reality Check For PR

This is deep inside PR baseball. But it’s important. Over the past few days, starting with those based in Michigan but expanding elsewhere via social media rants and banter, journalists and PR types are debating the merits of the embargo. This has nothing to do with Cuba or OPEC oil. It’s about releasing news with … Continued

What’s in a Story? Your Greatest Power to Gain Support

Since our earliest days, storytelling has been central to the human experience. How we share history, learn about one another and aspire for the future. Recently I had the good fortune of hearing Emily Gehman, a story-telling coach, discuss how individuals can harness the power of their own stories. For a room full of Inforum … Continued