We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

In A Strike, The Only PR That Matters

Strike duty is tough PR duty. We know. We’ve been there. The first big adversity project Don and I worked on together was when airline pilots went on a global strike more than 20 years ago. Right now, both the United Auto Workers and General Motors are working overtly and covertly to get messages out, … Continued

The Next Popeyes? Please Don’t Order That.

Based on our experience, now is the time is when the requests typically start coming in to professional service firms. Everything that got procrastinated all year or couldn’t get approved during the summer requires sudden, urgent attention between the day after Labor Day and about a week after Thanksgiving. By all means, bring it on. … Continued

Verlander and Astros Should Go Back To PR Rookie Ball

Justin Verlander may just be the greatest baseball pitcher of his generation. But when it comes to media relations, he’s like a member of the Tanner Friedman team getting on the mound and trying to strike out Major League hitters. Long story short, the Houston Astro didn’t want to talk to a particular Detroit Free … Continued

Toy Story 4: A Lesson in Moving On

I recently enjoyed the latest chapter in the incredibly imaginative and heartwarming story that is the Toy Story saga – Toy Story 4. I don’t think it’s a major spoiler to reveal that Woody, voiced by Tom Hanks, is feeling a little lost and maybe not so useful anymore. Woody is no longer the confident … Continued

The PR Cuts That Will Actually Be Good For Business

Leading a half-day media relations workshop just last week for communicators from across the country, we challenged them all to make necessary cuts. They, like all of us, need to cut their media lists. They need to send their pitches and releases to fewer journalists. Really. As soon as possible. PR is in a crisis … Continued

What Happens In Youngstown Won’t Stay In Youngstown

We’ve told you how more than 1,000 newspapers across the country have closed in the past decade. We’ve also told you how despite the fact that a Harvard researcher predicts half of newspapers that survived will last less than another decade, 71% of news consumers think the media business is healthy. There’s a big disconnect … Continued