We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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What’s in a Story? Your Greatest Power to Gain Support

Since our earliest days, storytelling has been central to the human experience. How we share history, learn about one another and aspire for the future. Recently I had the good fortune of hearing Emily Gehman, a story-telling coach, discuss how individuals can harness the power of their own stories. For a room full of Inforum … Continued

The Consequence of “No Comment”

HBO’s Real Sports, a news magazine show focused on sports and sports-adjacent stories, recently turned its focus to Detroit with a report about the much-maligned District Detroit. District Detroit is the area surrounding Little Caesars Arena, home to the Detroit Red Wings and Detroit Pistons, and owned by the Ilitch family, founders of Little Caesars … Continued

Journalists Sound Off On PR, Are You Listening?

You’ve heard it from us before. Now, you’re hearing it from journalists themselves, under the cloak of a new survey from Cision, the media database company. Journalists surveyed globally are telling PR pros that they need to start working differently and respecting the new way that news operates. It’s incumbent upon us to heed that … Continued

PR Was The First Win of The Yzerman Era

Amid the euphoria of Detroit Red Wings great Steve Yzerman returning to the franchise as its general manager is an impressive piece of PR. The team controlled the announcement of its own news as much as any organization could be possibly be expected to own a story of this magnitude, in this environment. Unless you’re … Continued

The Data Is In: With Donations Down, Insight into Audience Must Go Up

What many nonprofit organizations across the country already knew at the end of 2018 has been reinforced by recent reports: overall giving is down. With a variety of factors to blame, most point to the redefined tax code. While it’s important to understand data trends and economic realities, no fundraiser or development department has the … Continued