We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

The King Isn’t Dead: Why Bud Stole The Super Bowl Show

During and after the Super Bowl, there are about as many armchair ad analysts as there are would-be football coaches. That’s why we try to go deeper and examine (especially when we would gather in the office on Monday morning), whose Sunday spend would help or even hurt a reputation. PR should be part of … Continued

Lesson From PR: After Consequences, Follow The Truth

In the PR business, truth is our currency. I understand that may be hard to believe if you’re reading this from the outside or if you’ve only worked on the fringes of the profession. Too often, like in many jobs, the most visible PR is the worst – filled with diversions rather than honesty. We … Continued

For 2021 PR Plans: Lessons From A Movie and A List

As you’re thinking about PR planning for 2021, it may actually help to think of a 33 year-old movie. 1987’s “Broadcast News” still holds up, as a recent viewing proved, especially the scenes near the end about job cuts. Nothing is more current then when the millionaire anchor, played by Jack Nicholson, says to the … Continued

President’s Doctor Gives Bad PR Medicine

The top priority in a crisis that affects the public is providing public information. For decades, our team has worked with clients in their crisis preparation, including simulations for a range of scenarios that have included hostage-taking standoffs, aviation disasters and chemical spills. Those situations mirror the illness of a U.S. President because suddenly, private … Continued