We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

In PR and News, What We Do Can Actually Save Lives

“It’s not like we’re saving lives here?” If you’ve worked in a newsroom or a PR firm, you’ve no doubt heard lines like that over the years. Sure, it helps to keep yourself in check. But a story from this past weekend proves that sometimes, even in this environment of fractured, personal media, even when … Continued

We Live In Talking Points Nation

I’ll admit that when I started in the PR business, after working in broadcast news, I wasn’t totally sure what “talking points” were. That seems unimaginable now. The term wasn’t at all mainstream in the ’90s. I don’t think I ever heard it in a newsroom or read it published anywhere. I quickly learned that, … Continued

Beware of Finger Pointing Toward PR Counsel

The best podcasts aren’t just a conversation between a host and guest. They involve you, the listener, too, by really getting you thinking. If you work in news, PR or politics, this one will do just that. It’s CNN’s Brian Stelter talking with Steve Schmidt, the former John McCain campaign strategist who has gone public … Continued

PR Scandals Need Attention, Perspective

If we do what we do well, being in the PR business provides us with aspects of work life most never get. We are given access: to places most will never visit and to information most will never receive first-hand, without the filter of news. We are given trust: some of the most important people … Continued

Tom Brady’s Retirement: What To Know About Anonymous Sources

Somewhere in between Watergate’s “Deep Throat” and Tom Brady’s retirement, a lot has been lost about how and why news organizations use anonymous sources. I hope this can fill in some of the blanks. I see this from different perspectives. Years ago, as a TV news producer, I put stories on the air that had … Continued

USFL 2.0 – Play to Strengths, Learn from Mistakes

Not to pile on but many Detroit pro football fans are looking beyond this season to better things ahead in 2022.  A top draft pick appears to be in the cards for the Lions next Spring but even more interestingly is the announcement this past week of the return of the storied USFL (United States … Continued