When clients allow us to go deep, we can show them how communicating to establish trust benefits all facets of an organization, especially its core – customer service. That’s something I learned, in part, by listening to and reading perspective from who I believe is the nation’s top expert on customer service, Dennis Snow, who … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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During and after the Super Bowl, there are about as many armchair ad analysts as there are would-be football coaches. That’s why we try to go deeper and examine (especially when we would gather in the office on Monday morning), whose Sunday spend would help or even hurt a reputation. PR should be part of … Continued
In the PR business, truth is our currency. I understand that may be hard to believe if you’re reading this from the outside or if you’ve only worked on the fringes of the profession. Too often, like in many jobs, the most visible PR is the worst – filled with diversions rather than honesty. We … Continued
As you’re thinking about PR planning for 2021, it may actually help to think of a 33 year-old movie. 1987’s “Broadcast News” still holds up, as a recent viewing proved, especially the scenes near the end about job cuts. Nothing is more current then when the millionaire anchor, played by Jack Nicholson, says to the … Continued
On Election Night, while setting up a press conference at Detroit’s TCF Center, where a record number of absentee ballots were being counted, I couldn’t help flashing back 26 years. As a TV news writer/producer in Atlanta, I arrived for my 1994 Election Night shift to find I wasn’t writing a lead election story, as … Continued
The top priority in a crisis that affects the public is providing public information. For decades, our team has worked with clients in their crisis preparation, including simulations for a range of scenarios that have included hostage-taking standoffs, aviation disasters and chemical spills. Those situations mirror the illness of a U.S. President because suddenly, private … Continued