We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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You can’t make this stuff up. Even if you tried, you wouldn’t go as far as real life did. But it really did happen. And that means it could happen again. A few weeks ago, I got a call from a client I hadn’t worked with in years. They received an email inquiry from someone … Continued
Even after 25 years of working with higher education clients, accelerating in recent years, it can be some of the most challenging PR work possible. Audiences are varied, have high appetites for information and expect fast, if not instant communication about a wide range of content areas. The sector is experiencing tremendous changes and crises … Continued
On one hand, conversations between journalists and PR types shouldn’t be much different than interpersonal communication between any of us. We all communicate differently than we used to and it’s a ton more text, email and app direct messages than once upon a time. Even stilted, agenda-driven Zoom and Teams calls fall under a similar … Continued
If you’ve consumed news at all in recent days, you don’t need a PR type to explain to you what a mess Southwest Airlines has experienced. But, as someone who went to “Crisis PR Boot Camp” by representing an airline nearly 25 years ago, here’s some insight as to why the company’s PR approach has … Continued
If you’re looking at layoffs in the media business as some kind of “win” for your political agenda, you’re reading the wrong piece. This is an objective view of a situation that isn’t good for anyone but requires a different level of perspective than ever before. If you work in the PR business and survived … Continued
There’s no excuse for antisemitism. Yet, it’s all around us. If you don’t see it beyond the comments of a rapper, whose name or even nickname I’d rather not bolster, then you aren’t paying attention. We live amid a culture of synagogue shootings, “very fine people on both sides” and Capitol-storming in Nazi gear. There’s … Continued