We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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If you’ve been doing PR a certain way for the past 14 years or so, the potential (likely?) demise of Twitter is going to make your job harder, at least in the short term. That’s a shame. Sure, those of us who have been active on the platform have had our ups and downs. Just … Continued
A corporate name change and/or a rebranding may be embarked upon for a number of reasons – including a refocused mission, updated products, and, at times, as a means by which to exert distance from adversity. This week’s announcement by CEO Mark Zuckerberg that Facebook has changed its name to Meta as it moves into … Continued
If there’s one takeaway from the headlines in the communications business over the past week it should be this: Misinformation makes money. There’s a lot of discussion about the prevalence of misinformation in American society but now, the fact that it leads to enormous profits should make its way toward the beginning of the conversation. … Continued
After more than 20 years of crisis communication and related activity, like media training for executives and spokespeople, including working with legal counsel to craft statements to be included in tough news stories, it was easy to cringe when watching Facebook tiptoe through a Sunday and Monday like few others. First, it was the source … Continued
When you add it all up, there’s nothing harder to do in PR than successfully communicate a company name change. That’s especially true when it’s not just the name, but also a visual identity, including a logo. Why? In no particular order, these adages combine for a challenge that tops all the rest. Change is … Continued
How did you get through the past 12 months? For us, it was about experience in helping clients through change. Read more on change communications, social media execution during a time of adversity, and more in Tanner Friedman’s 2021 Q1 Update.