We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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In One Way 2025 Was The Hardest Year Yet, So Bring on… More?

The Great Recession was a tough time to be in any business, especially in a start-up in a field like PR when new platforms were emerging and fees were hard to collect while companies themselves, on top of the jobs inside them, were disappearing before our eyes. But at least it was a universally shared … Continued

Tanner Friedman Awarded Marcom Gold statue for “My Favorite vinyl” Radio Show

Farmington Hills, Mich./Champaign, IL. (October 24) – MarCom, awarding excellence in marketing, branding, and communications each year among dozens of categories across an international spectrum, has honored Tanner Friedman Strategic Communications with a Gold award for its weekly radio show on WEFT-FM Radio, “My Favorite Vinyl with Don Tanner.” The program combines public affairs with … Continued

Free Advice About Social Media

Social media, especially Facebook, is at its worst when posters are arguing with people who barely know the same person they barely know. Wednesday night, after the murder of Charlie Kirk, it was ugly. So ugly, some of those who felt like they just had to post what was off the top of their heads … Continued

Will the Sun Eventually Set on TikTok?

When considering the Supreme Court ruling and today’s news cycle, the answer to the question posed in this blog’s headline is: it’s anybody’s guess. Despite an official governmental ban effective as of today, the platform may have been provided potential “new life” thanks to comments by the incoming president. As for what the long-term future … Continued

Social Media Now: Who Do You Trust?

Chances are you found this piece via social media. Thank goodness for small miracles. And if you work in any communications sector, chances are you’ve talked about social media today. Maybe you’ve even banged your head against the wall because of it. Since the advent of these platforms, this may be the most challenging moment … Continued

Twitter Change May Help Break The Bad Habit

Twitter. Can’t live with it. But starting to learn to live without it. How are things going? This is an actual quote from an actual news story in several leading national outlets including the New York Times: “A email to Twitter’s communications department seeking comment was returned with a poop emoji.” Not long ago, I … Continued