We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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When considering the Supreme Court ruling and today’s news cycle, the answer to the question posed in this blog’s headline is: it’s anybody’s guess. Despite an official governmental ban effective as of today, the platform may have been provided potential “new life” thanks to comments by the incoming president. As for what the long-term future … Continued
Chances are you found this piece via social media. Thank goodness for small miracles. And if you work in any communications sector, chances are you’ve talked about social media today. Maybe you’ve even banged your head against the wall because of it. Since the advent of these platforms, this may be the most challenging moment … Continued
Twitter. Can’t live with it. But starting to learn to live without it. How are things going? This is an actual quote from an actual news story in several leading national outlets including the New York Times: “A email to Twitter’s communications department seeking comment was returned with a poop emoji.” Not long ago, I … Continued
If you’ve been doing PR a certain way for the past 14 years or so, the potential (likely?) demise of Twitter is going to make your job harder, at least in the short term. That’s a shame. Sure, those of us who have been active on the platform have had our ups and downs. Just … Continued
A corporate name change and/or a rebranding may be embarked upon for a number of reasons – including a refocused mission, updated products, and, at times, as a means by which to exert distance from adversity. This week’s announcement by CEO Mark Zuckerberg that Facebook has changed its name to Meta as it moves into … Continued
If there’s one takeaway from the headlines in the communications business over the past week it should be this: Misinformation makes money. There’s a lot of discussion about the prevalence of misinformation in American society but now, the fact that it leads to enormous profits should make its way toward the beginning of the conversation. … Continued