We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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CNN+ New Evidence of TV Business Change

We found out today that the big money CNN+ streaming service is doomed to last about as long as Mr. and Mrs. Dennis and Carmen Electra Rodman. We also found out this week that onetime streaming king Netflix has chilled – losing subscriptions and stock price. So streaming is dying? No. Not at all. Maybe … Continued

How Much Netflix Is America Really Watching? Less Than You Think.

Sometimes, when trying to figure out the fast-changing media business, it’s helpful to have the whole picture. That’s what Nielsen is trying to do with its new snapshot it calls The Gauge. We had a chance to check it out and realized that if you live in an upper-middle-class, educated, younger-skewing bubble, you can see … Continued

We are Online More Than Ever: Are You Communicating?

Over recent days, the team at Tanner Friedman has blogged about the unprecedented changes local media is making to its coverage – with new collaborations and approaches unheard of before coronavirus changed the lives of us all. But the limitations of our local media, including cuts and furloughs, underscore the importance of using your organization’s … Continued

Podcasts: A Look, Listen and Double Take

Virtually everyone has heard the term “podcast” and more and more people are listening to them everyday. Still, as with the “blog” 10 years ago, podcasts have and are continuing to emerge as an important medium for audio content downloaded by listeners/subscribers wherever and whenever it is most convenient. So, who exactly is listening, where … Continued

WWJ Debuts New Narration for Tail Light Tales

In a major metropolitan area that has long experienced mass transit that is lacking, traffic reports have traditionally been vital in providing lone or carpooling commuters with the latest road conditions and construction delays. Changing times and technologies, however, are in turn changing the way we look at the roadways and consume information on them. … Continued

What, Me Worry? Radio Remains Relevant, Reach Strong.

When examining mediums to tout and those to pan, digital continues to be held up as the golden child, while radio seems forever (for lack of a better term) the step-child – seemingly on the verge of inconsequential and the brink of demise. And while turmoil regularly and publicly embroils radio giants iHeart and Cumulus, … Continued