Labor Day is a holiday dedicated to the the incalculable sacrifices and contributions of the American worker over this country’s history. At one time for many it was also a weekend of great charitable awareness and accomplishment in the annual Jerry Lewis MDA Telethon – an event like perhaps no other before or since. It … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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Recent events have us all adjusting our schedules and activities, including media consumption. By one estimate we are each watching an extra hour of television, on average, every day. That means more binge-watching and forays into catching up on movies and television shows from the past we have never seemed to have time to watch. … Continued
Every once in while, we get to work on something that’s truly exemplary. This is one of those projects. Some of the fiercest competitors in media are laying down their arms, so to speak, for the greater good. It has been a privilege to help communicate this first-of-its-kind effort and it’s worth sharing throughout our … Continued
In this continued age of personal media, it’s harder than ever to determine what content actually draws the biggest audiences. As media analysts, we need to study the numbers to get outside our personal bubbles to look objectively at what now qualifies as a “mass audience.” As is often the case in March, TV ratings … Continued
Content is King. As consumers, it’s what we crave. As communicators, it’s what we create. From radio, cable and satellite to podcasts, apps and Roku, the appetite must be fed. More platforms also means more competition and the need for what is heard, watched, read, broadcast or streamed to be compelling and produced quickly and … Continued
Thanks to news coverage, I know that I’m writing this post 25 years to the day after the monumental Major League Baseball strike. That helps me remember something I learned then that is still relevant now. The players went on strike after the games on Friday night. On Saturday morning, I was producing a local … Continued