Amid the euphoria of Detroit Red Wings great Steve Yzerman returning to the franchise as its general manager is an impressive piece of PR. The team controlled the announcement of its own news as much as any organization could be possibly be expected to own a story of this magnitude, in this environment. Unless you’re … Continued
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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FARMINGTON HILLS, Mich. — Paige Long has joined Tanner Friedman Strategic Communications as Account Manager. In this role, Long focuses her efforts on creating multi-platform communications campaigns and developing effective strategies for firm clients. She works with non-profit clients, including charities and business associations, and for-profit clients to enhance their pubic relations and marketing initiatives. … Continued
Depending on whom you ask, this week’s Senate judiciary committee hearing was polarizing, a circus, a disgrace, eye opening, necessary or some such combination thereof. To some, a good man’s reputation has been besmirched by political interests. To others, a brave woman has come forward with information she felt compelled to share borne of a … Continued
It’s been an epic week for train wreck voyeurs and internet trolls. Last Thursday, popular retail chain Build-a-Bear ran a “Pay your Age” promotion to encourage shoppers to pay only their age (thus, a three-year-old would pay $3) to create a one-of-a-kind stuffed animal of their own at a significant discount. To say it was … Continued
How do you develop a career niche? Sometimes it’s about having the right experience and interest and taking advantage of the right opportunity at the right time. During a recent interview for a podcast designed to take listeners inside communications, the host asked me how I, and by extension, Tanner Friedman, got started creating crisis … Continued
Whether in times of prosperity or economic downturn, one business imperative is to continually communicate. Even if a company’s services exceed the competition’s abilities or products are positioned to better meet customer needs than anyone else’s, actual success can be elusive if the right audiences are not aware of your services and their key attributes. … Continued