25 years ago, using a primitive, pre-Windows newsroom computer system, I could type “lower 1/3” graphic information for the name Erwin Chemerinsky with the same speed as I could Johnnie Cochran. In putting together nightly recaps of the O.J. Simpson trial, using network interviews, I knew I could always count on a soundbite from the … Continued
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Nothing gets attention, even in a holiday week, like a good controversy. Something to set your social media feeds aflame and give you the chance to “take sides.” In honor of the upcoming Fourth of July holiday we bring you an unequivocally American PR crisis. It features a major U.S. company (Nike), football (via Colin … Continued
Amid the euphoria of Detroit Red Wings great Steve Yzerman returning to the franchise as its general manager is an impressive piece of PR. The team controlled the announcement of its own news as much as any organization could be possibly be expected to own a story of this magnitude, in this environment. Unless you’re … Continued
FARMINGTON HILLS, Mich. — Paige Long has joined Tanner Friedman Strategic Communications as Account Manager. In this role, Long focuses her efforts on creating multi-platform communications campaigns and developing effective strategies for firm clients. She works with non-profit clients, including charities and business associations, and for-profit clients to enhance their pubic relations and marketing initiatives. … Continued
Depending on whom you ask, this week’s Senate judiciary committee hearing was polarizing, a circus, a disgrace, eye opening, necessary or some such combination thereof. To some, a good man’s reputation has been besmirched by political interests. To others, a brave woman has come forward with information she felt compelled to share borne of a … Continued
It’s been an epic week for train wreck voyeurs and internet trolls. Last Thursday, popular retail chain Build-a-Bear ran a “Pay your Age” promotion to encourage shoppers to pay only their age (thus, a three-year-old would pay $3) to create a one-of-a-kind stuffed animal of their own at a significant discount. To say it was … Continued