We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.
All of these things are simultaneously true: -60 Minutes is the most watched news program in the country. Even with all of the changes in media consumption, it still attracts 9 million viewers per week via “linear” (traditional) TV. That’s triple the audience of the highest-rated opinion-disguised-as-news Fox News Channel evening programming and as much … Continued
Would you call it a habit if you can’t be in the car, driving, looking at the clock and see that it’s approaching the top of a new hour without feeling like you need to turn from music or talk or sports or whatever to hear the news from CBS Radio? A compulsion? Is it … Continued
It’s been a week since I first read about the new media consumption survey from the University of Mississippi and it it feels even more relevant today, in light of the reaction of the White House Correspondents’ dinner incident than it did even a week ago. You can read it here. The survey goes into … Continued
It’s amazing that I’m still in meetings in 2026 hearing someone say, when discussing the continued splintering of the media audience “Well, Walter Cronkite isn’t bringing us together anymore.” Cronkite’s last broadcast was March 6, 1981. I’m in the waning months of living in the “coveted” 25-54 age demographic and I was 9 years old … Continued
One week ago, Americans woke up to a jarring reality. Our country was at war with Iran, announced via a video by the President of the United States, distributed on a social media platform owned by the President of the United States. It has begged many questions and in the week since, as those questions … Continued
In this blog we try to bring thoughts and ideas with the goal of informing and contemplating. Topically, over nearly 20 years, that has included entries on media, marketing, adversity management, and some things at times esoteric and profound. Enter a 4-pound monkey who in recent days has captured hearts, minds and media. If you … Continued