We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

USFL 2.0 – Play to Strengths, Learn from Mistakes

Not to pile on but many Detroit pro football fans are looking beyond this season to better things ahead in 2022.  A top draft pick appears to be in the cards for the Lions next Spring but even more interestingly is the announcement this past week of the return of the storied USFL (United States … Continued

Time To “Double Check” Celebrity Endorsements

To football fans, Aaron Rodgers is a top quarterback. To fans and non-fans alike, Aaron Rodgers has been a commercial actor for an insurance company. Now that he has been exposed as a conspiracy theorist, those things have a hard time lining up. And there’s a lesson in here for anyone who thinks that a … Continued

Is Facebook Attempting To Save Face?

A corporate name change and/or a rebranding may be embarked upon for a number of reasons – including a refocused mission, updated products, and, at times, as a means by which to exert distance from adversity. This week’s announcement by CEO Mark Zuckerberg that Facebook has changed its name to Meta as it moves into … Continued

NHL Team’s Crisis Response: What To Remember

Let’s get something straight off the top: It shouldn’t take 11 years for any company to address and deal with sexual assault allegations. But considering it did take that long for the National Hockey League’s Chicago Blackhawks to learn what happened in 2010 and, today, communicate the action taken the team is taking after full … Continued

Misinformation Makes Money While Reality Bites

If there’s one takeaway from the headlines in the communications business over the past week it should be this: Misinformation makes money. There’s a lot of discussion about the prevalence of misinformation in American society but now, the fact that it leads to enormous profits should make its way toward the beginning of the conversation. … Continued

Facebook’s Terrible, Horrible, No Good, Very Bad Day

After more than 20 years of crisis communication and related activity, like media training for executives and spokespeople, including working with legal counsel to craft statements to be included in tough news stories, it was easy to cringe when watching Facebook tiptoe through a Sunday and Monday like few others. First, it was the source … Continued