We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.
We Syracuse communications alumni are a loyal and sometimes cocky bunch. We love our school and think it’s the best. We are often proven right. But when our beloved alma mater falls short of our expectations, we blow up each other’s texts with takes of embarrassment. Political zealots could learn something from us. While true … Continued
It’s impossible to keep up with all consumer boycotts in this environment. Who are you “supposed” to stop doing business with because of their politics? Who can even remember? But for the past two years especially, since Bud Light drew the ire of the right for paying a transgender influencer to endorse its product, calls … Continued
In the PR business, we’re used to dealing with fear. Clients have always been afraid of saying the wrong thing. Or of being misquoted. Or being taken out of context. Or even criticized by competitors or the public. Managing those reptuatational fears is part of the job. In recent months, though, there’s a growing fear … Continued
One of the biggest challenges in the crisis PR business the past few months has been trying to help clients in situations where, not many weeks ago, if we had brought up preparing for the worst, the conventional wisdom would have been a loud and clear “Come on. That’s never going to happen.” If we … Continued
Ask any successful business owner the secret of their success and they should answer: their employees. Clients and customers are vital, of course, and a bottom line in the black is integral to long-term vitality and viability. But employees really make it all possible. All of that is important to consider, particularly in today’s climate. … Continued
For the past 18 years, we have tried to use this space to give you a look at what really happens inside our business and give you a glimpse at a profession that, ironically, has done an awful job of communicating what it actually does. While we are proud of how we have given you … Continued