We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Laying a Foundation for a Dream Cruise at 30

It’s hard to believe that what started as a grass-roots fundraiser for a soccer field in Ferndale in 1995 would grow – organically and through hard work – to the world’s largest one-day celebration of classic car culture, featuring 40,000 historic vehicles and more than a million attendees. This year marks the 30th anniversary of … Continued

Local News In Crisis: Admitting It Is The First Step

They say the first step to solving a problem is admitting you have a problem. I’ve said, after years of working with clients in crisis, that there’s nothing professionals can do to help an emergence from crisis until the client admits it’s in crisis. Those were my first thoughts as I attended the “Local News … Continued

Steve Miller Band Tour Cancellation, Statement No Joke(r)

First of all, a disclaimer: I am a huge, unabashed, long-time fan of Steve Miller, from the time I discovered his music in the ninth grade. I still recall sitting in algebra class and hearing the potheads chirping (pardon the pun) about the song and album, “Fly Like an Eagle” that had just been released.  … Continued

A Day For Communicators To Stop and Pay Attention

If you rely on the protection of the First Amendment to the United States Constitution in order to make a living, today is a bad day. Yes, you, even you wearing the red hat, metaphorically or otherwise. Even if you like the immigration policies or tax cuts or whatever, the legal settlement between the President … Continued

What Happens When A PR Endemic Happens At The Alma Mater

We Syracuse communications alumni are a loyal and sometimes cocky bunch. We love our school and think it’s the best. We are often proven right. But when our beloved alma mater falls short of our expectations, we blow up each other’s texts with takes of embarrassment. Political zealots could learn something from us. While true … Continued