We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Admit It: Luck Is A Crisis PR Factor

There’s an aspect to PR that doesn’t get talked about enough. What better time to talk about it than St. Patrick’s Day? This past week, for the first time, we specifically mentioned luck, something not acknowledged enough, as a frequent factor in success. DTE Energy invited us to present to hundreds of Public Information Officers … Continued

Media Literacy Shouldn’t Be Limited To The Classroom

It was one of the most interesting discussions I’ve ever had with a students. 90 minutes zoomed by. I had the privilege of speaking with the sports law class at Wayne State University’s Law School in Detroit. We discussed the intersection of media, sports, business and, as much as I could speak to it, law. … Continued

WLLZ “Detroit’s Wheels” Rolls Again

The Detroit airwaves just got a bit more interesting today with yet another format change that is one part nostalgia and another part Lazarus. WLLZ-FM “Detroit’s Wheels” has returned – same bat time, albeit different bat channel (and musical approach).  It’s worth both an historic as well as contemporary look. WLLZ, as most know, was … Continued

What Your Business Can Learn From A College Tour

Touring four college in five days this past week, as a parent, was both fascinating and exhausting. Aside from the cliches (“We make a big school feel small”) and the absurdly excessive use of the word “like,” today’s college tour offers an important lesson to anyone trying to communicate to a fickle audience. Which audience … Continued

What The Jussie Smollett Case Says About Us

This week I was invited on Fox-2’s “Let it Rip” to discuss a range of issues of the day, in particular from an image, reputation and media standpoint. The strange case of Jussie Smollett led the broadcast and, as facts continue to unfold, it says a lot about who we currently are as a society … Continued

“PR…Isn’t That Like Advertising?”

I recently had the opportunity to present at a local middle school’s career day. A friend of mine is a teacher and saw that public relations wasn’t represented and asked if I’d like to come in and talk about what I do. I was joined by another friend and fellow PR professional and we decided … Continued