If you’ve been doing PR a certain way for the past 14 years or so, the potential (likely?) demise of Twitter is going to make your job harder, at least in the short term. That’s a shame. Sure, those of us who have been active on the platform have had our ups and downs. Just … Continued
Tag: Adcraft Club
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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Don Tanner and Matt Friedman, co-founders of Tanner Friedman Strategic Communications, were inducted into the Public Relations Society of America (PRSA) – Detroit Chapter’s Hall of Fame on Thursday, November 10, 2022 at Oakland University. The Hall of Fame is the PRSA’s highest recognition bestowed, honoring recipients for their distinguished careers in public relations and their contributions to the field as … Continued
There’s no excuse for antisemitism. Yet, it’s all around us. If you don’t see it beyond the comments of a rapper, whose name or even nickname I’d rather not bolster, then you aren’t paying attention. We live amid a culture of synagogue shootings, “very fine people on both sides” and Capitol-storming in Nazi gear. There’s … Continued
This Friday, Dwayne “The Rock” Johnson’s decades long dream of bringing DC Comics character Black Adam to the silver screen finally becomes a reality. But will it sell? Despite a range of challenges, Warner (DC’s parent company) is pulling out all the promotional and marketing stops aimed at ensuring exactly that. The primary challenge here? … Continued
In the media business, on social media and among news consumers, every week seems to bring more conversation about the future of CNN. Is there life for a cable news channel (or at least what passes for one today) in “the middle?” Who will be the personalities who will drive it, now that everything in … Continued
Farmington Hills, Mich. (August 29, 2022) – Readers of Michigan Lawyers Weekly, a statewide publication focusing on the legal profession, have honored Tanner Friedman Strategic Communications in the publication’s 2022 Annual Reader Rankings issue. For the second consecutive year, readers named Tanner Friedman the “Best Public Relations Agency” in Michigan for working with lawyers and … Continued