We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

On Facebook, Beware of New Fake News Trend

Back ten years ago, before the term was hijacked by a certain elected official and his followers who want you to think anything negative about him or them shouldn’t be trusted, “Fake News” was a true online scourge. Social media was filled with fiction, designed to try to sway your vote in the 2016 election. … Continued

Journalists Arrested: It Really Happened Here

Don Lemon is not my kind of infotainer. I tried watching his CNN show, but too often he sounded like just another cable “news” talking head. And I haven’t watched anything he’s done since, from Twitter-streaming to whatever it is now. But that’s not the point and it shouldn’t be. In this country, journalists should … Continued

Crisis vs Resolution: Leadership, Credibility, Communication Key

As I watch in horror the terrible events in Minnesota and the on-going unrest there, I cannot help, as a crisis communications consultant, shaking my head at how decency and the very basic tenets of adversity management are being totally ignored and even thrown out the window.  In order to not be summarily dismissed by … Continued

In One Way 2025 Was The Hardest Year Yet, So Bring on… More?

The Great Recession was a tough time to be in any business, especially in a start-up in a field like PR when new platforms were emerging and fees were hard to collect while companies themselves, on top of the jobs inside them, were disappearing before our eyes. But at least it was a universally shared … Continued

The Panel and the Polls Line Up: You Are Setting The Media Trends

With a live mic and an audience of dozens of established and emerging business leaders from a variety of sectors, a few questions helped get the conversation started while providing some insight for you. “Who has listened to a podcast this week?” All of the hands went up. “Who has read an article online in … Continued