We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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Ask any successful business owner the secret of their success and they should answer: their employees. Clients and customers are vital, of course, and a bottom line in the black is integral to long-term vitality and viability. But employees really make it all possible. All of that is important to consider, particularly in today’s climate. … Continued
For the past 18 years, we have tried to use this space to give you a look at what really happens inside our business and give you a glimpse at a profession that, ironically, has done an awful job of communicating what it actually does. While we are proud of how we have given you … Continued
This isn’t about pointing to a boogeyman. We’re not in that business. This is about sound communications counsel that you can just as easily ignore as you can heed. Here it is simply: If you’re in a leadership position and your area of professional responsibility is mentioned in Project 2025, it’s time to prepare for … Continued
Uncertainty reigns in communications right now as we keep concurrent eyes on the big factors of how we make a living: audience trends, revenue, technology and, for the first time, policies and actions of the federal government. Sure, we can postulate, as I did a few weeks ago when trying to provide insight on how … Continued
As we remember and mourn those who tragically lost their lives this week in Washington, D.C., we are reminded of how such events should be approached, communicated and processed, and, how they should not be. American Airlines CEO Robert Isom was immediately visible and detailing events and information in real time, expressing “deep sorrow,” a … Continued
In the world of change management and crisis communications, knowing your audiences, messaging them effectively and understanding proper outreach protocol can make the difference between doing things right and having things go horribly wrong. In the case of Stripe, a global tech company based in San Francisco, announcing termination notices to its employees became almost … Continued