For decades, communicators have asked for “a seat at the table,” meaning a chance to have input in consequential business decisions. It’s a call for recognition that communications should be recognized for its value to the business and must be about more than just “issuing” a press release at the end of a strategy execution. … Continued
Tag: John Kuester
We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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There’s a talking point from the big strikes in the news – from Hollywood to Detroit – and it’s sticking. Every type of business should pay attention. No matter how you feel about the strikes, whether you’re ready to join the picket lines or you just want it all to be over, chances are there’s … Continued
As we eagerly await the kickoff of today’s Detroit Lions game against the Seahawks, I thought it a time apropos to call out, in a positive way, the PR machine that is the National Football League and the new Netflix series “Quarterback.” It is a study in effective story-telling that is worth a closer look. … Continued
There’s a reality that is too often ignored, even scoffed at, by organizations of all sizes, in all lines of work. We are seeing it right now after a sexual misconduct investigation into Michigan State University’s $95 million head football coach Mel Tucker was revealed in a USA Today story posted just hours after Tucker … Continued
Farmington Hills, Mich. (August 30, 2023) – Readers of Michigan Lawyers Weekly, a statewide publication focusing on the legal profession, have honored Tanner Friedman Strategic Communications in the publication’s 2023 Annual Reader Rankings issue. Lawyers Weekly Readers named Tanner Friedman #1 among Michigan-based firms for working with lawyers and law firms. Readers also this year … Continued
To look back on the biggest week of the year in what may be the fastest-evolving form of media, we’re letting you into our network. Those most in the know in podcasting were at the Podcast Movement conference in Denver last week, including three companies where we have relationships, including a media research firm, a … Continued