We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.
As any brand expert will tell you, a brand is not a logo. It’s an experience. It is a value proposition. It is what differentiates you from your competitors. So does Cracker Barrel’s announcement this week of an overall brand refresh and new logo make sense? Despite a huge stock loss in the aftermath, I … Continued
It’s hard to believe that what started as a grass-roots fundraiser for a soccer field in Ferndale in 1995 would grow – organically and through hard work – to the world’s largest one-day celebration of classic car culture, featuring 40,000 historic vehicles and more than a million attendees. This year marks the 30th anniversary of … Continued
They say the first step to solving a problem is admitting you have a problem. I’ve said, after years of working with clients in crisis, that there’s nothing professionals can do to help an emergence from crisis until the client admits it’s in crisis. Those were my first thoughts as I attended the “Local News … Continued
First of all, a disclaimer: I am a huge, unabashed, long-time fan of Steve Miller, from the time I discovered his music in the ninth grade. I still recall sitting in algebra class and hearing the potheads chirping (pardon the pun) about the song and album, “Fly Like an Eagle” that had just been released. … Continued
There’s so much that could be written about here now that’s affecting communications and media. For starters: -The President of the United States is suing the Wall Street Journal in a case filed for “damages” that somehow were incurred within 24 hours. -With threats by that President, Congress followed the playbook in Project 2025 and … Continued
If you rely on the protection of the First Amendment to the United States Constitution in order to make a living, today is a bad day. Yes, you, even you wearing the red hat, metaphorically or otherwise. Even if you like the immigration policies or tax cuts or whatever, the legal settlement between the President … Continued