We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

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American Airlines Tragedy Shocks and Appalls

As we remember and mourn those who tragically lost their lives this week in Washington, D.C., we are reminded of how such events should be approached, communicated and processed, and, how they should not be. American Airlines CEO Robert Isom was immediately visible and detailing events and information in real time, expressing “deep sorrow,” a … Continued

When Communicating Change Make Sure Your Ducks Are In a Row

In the world of change management and crisis communications, knowing your audiences, messaging them effectively and understanding proper outreach protocol can make the difference between doing things right and having things go horribly wrong. In the case of Stripe, a global tech company based in San Francisco, announcing termination notices to its employees became almost … Continued

Will the Sun Eventually Set on TikTok?

When considering the Supreme Court ruling and today’s news cycle, the answer to the question posed in this blog’s headline is: it’s anybody’s guess. Despite an official governmental ban effective as of today, the platform may have been provided potential “new life” thanks to comments by the incoming president. As for what the long-term future … Continued

Social Media Now: Who Do You Trust?

Chances are you found this piece via social media. Thank goodness for small miracles. And if you work in any communications sector, chances are you’ve talked about social media today. Maybe you’ve even banged your head against the wall because of it. Since the advent of these platforms, this may be the most challenging moment … Continued

Fasten Your PR Seatbelt In 2025

Somehow, for the past 20 years, no matter how choppy things get in the media business, the water has been inviting, calm and warm, relatively speaking, in the PR business. But it sure seems like 2025 is going to be the year when change is going to catch up to the PR business. There are … Continued