We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.

To read news about Tanner Friedman and our team members specifically, select “Tanner Friedman” in the Categories drop-down menu below.

Local News In Crisis: Admitting It Is The First Step

They say the first step to solving a problem is admitting you have a problem. I’ve said, after years of working with clients in crisis, that there’s nothing professionals can do to help an emergence from crisis until the client admits it’s in crisis. Those were my first thoughts as I attended the “Local News … Continued

Steve Miller Band Tour Cancellation, Statement No Joke(r)

First of all, a disclaimer: I am a huge, unabashed, long-time fan of Steve Miller, from the time I discovered his music in the ninth grade. I still recall sitting in algebra class and hearing the potheads chirping (pardon the pun) about the song and album, “Fly Like an Eagle” that had just been released.  … Continued

A Day For Communicators To Stop and Pay Attention

If you rely on the protection of the First Amendment to the United States Constitution in order to make a living, today is a bad day. Yes, you, even you wearing the red hat, metaphorically or otherwise. Even if you like the immigration policies or tax cuts or whatever, the legal settlement between the President … Continued

What Happens When A PR Endemic Happens At The Alma Mater

We Syracuse communications alumni are a loyal and sometimes cocky bunch. We love our school and think it’s the best. We are often proven right. But when our beloved alma mater falls short of our expectations, we blow up each other’s texts with takes of embarrassment. Political zealots could learn something from us. While true … Continued

Two Years After Bud Light, What We Know Now About Who Boycotts

It’s impossible to keep up with all consumer boycotts in this environment. Who are you “supposed” to stop doing business with because of their politics? Who can even remember? But for the past two years especially, since Bud Light drew the ire of the right for paying a transgender influencer to endorse its product, calls … Continued