We are in the business of storytelling, but not just on behalf of our clients. We’re interested observers in the fast-changing worlds of PR, media, branding, business and entertainment. We don’t just watch, read and listen, we create content, offering an insider’s take into the how, why and when of the communications business – including challenges, triumphs and fiascos.
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If something happens twice in a short period of time, maybe it’s a trend? Recently, two clients asked the same question, one that I haven’t heard in a long time. One that I would have considered naive, if not insulting, even a year ago. But now we are living in a much different environment, one … Continued
Farmington Hills, Mich./Champaign, IL. (October 24) – MarCom, awarding excellence in marketing, branding, and communications each year among dozens of categories across an international spectrum, has honored Tanner Friedman Strategic Communications with a Gold award for its weekly radio show on WEFT-FM Radio, “My Favorite Vinyl with Don Tanner.” The program combines public affairs with … Continued
It’s the first fall in a new office and as the leaves on the trees around the wetlands just beyond the parking lot start to change, things out the window look pretty nice. Beyond that, though, things aren’t changing. Just as it was in May, when we shared with you the first time what’s really … Continued
Just about a week ago, I caught up by phone with an old friend who, unlike me, was a public relations major in college. Amid talk of family, sports and work, he mentioned that, after more than 30 years in a successful career in higher education, he still remembers one thing from his undergrad class … Continued
Social media, especially Facebook, is at its worst when posters are arguing with people who barely know the same person they barely know. Wednesday night, after the murder of Charlie Kirk, it was ugly. So ugly, some of those who felt like they just had to post what was off the top of their heads … Continued
As any brand expert will tell you, a brand is not a logo. It’s an experience. It is a value proposition. It is what differentiates you from your competitors. So does Cracker Barrel’s announcement this week of an overall brand refresh and new logo make sense? Despite a huge stock loss in the aftermath, I … Continued