When I conduct media training sessions for clients, one of the first items on the “don’ts” list is “Don’t Lie.”
In these sessions, we usually don’t spend time time discussing why. Clients understand. For most, it almost goes without saying. But a new case out of Nevada clearly demonstrates why lying to the media can have serious repercussions.
If you haven’t seen it yet, check out the story of the high school football “recruit” who hadn’t actually been recruited by anyone. Here’s a link to a good summary.
Not only will he never play college football, he may always be remembered as the guy who pulled off the big lie.